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Golf Resort

Presentation
by

chelsea edwards

on 4 January 2013

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Transcript of Golf Resort

Clients Image Two 72 par, 18-hole championship golf courses with rolling hills.
Comprehensive practice facility with a driving range and areas to practice putting, chiping, and sand bunker shots.
Pro shops stocked with golf apparel, equipmentirt and accessories.
A gift shop that offers apparels, collectibles, resort logo items, and personal sundries.
Three restaurants: Formal, Casual, and Snack bar.
Hotel has 250 rooms and suites.
12 conference rooms.
Two swimming pools, ten tennis courts, and a health spa offering fitness equipment, classes, trainers, and much more. General Backround Economic and Psycho graphics Pricing Principles Pricing Principles Skimming Vs. Penetration Zandra Golf Resort Zazz Sports Golfing started about 500 years ago
Popular for the general male population and it is known that filthy rich men always like to golf
The amount that it costs for people to pay is about $40 per person for 18 holes, the price normally differentiates.
We feel that if we were to put our prices lower then there would be more of a demand because they would not be paying as much and they would want to play more. This is why we chose skimming for our pricing principle so that as time goes on we can slowly raise the prices and it will eventually increase the quality of out product.
Skimming
You should start your prices low and then raise them as your business starts to get popular.
Penetration
You would start the prices off high and hope for the best. You would see if people would even want your product.
The client’s image is to have the best prices so that they will keep coming back and want to stick with your company. They would not want to have to go to another company if your prices begin to get out of control.
Estimated Demand Fees Residents Rates Packages Restaurants Pictures Pictures Competition ◦Luxury accommodations of your choice
◦Soothing 50 minute couples massage
◦Romantic turn down (second night)
◦Breakfast daily (incl. gratuity)
◦$50 dining certificate
◦$50 pro shop gift certificate
◦Full day bicycle rental
◦Unlimited tennis
◦Unlimited complimentary Fitness Center access
◦Spa service charge
at least a two night stay
$289 a night
a $50 credit for dinner in Packard’s or Market Grille
$50 gift certificate for use in any Zandra pro shop.
Packard's Market grille
Full transcript