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Stereosonic music festival 2015

EVT301A - Commercial Modelling for Events
by

Nicole Joyce

on 2 December 2014

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Transcript of Stereosonic music festival 2015

Stereosonic
Stereosonic is an annual music festival held in Australia in November and early December. Stereosonic is held in Brisbane, Adelaide, Perth, Sydney, and Melbourne. Stereosonic is a collaboration of two major Australia promoters, Hardware and Onelove corporations, and presents a mix of electronic and dance culture music. It is considered to be Australia's fastest growing music festival.
Existing Sponsors
NOVA FM
Channel V
Smirnoff
V Energy Drinks
Koppaberg Cider
Headspace - National Youth Mental Health Foundation
SOL Republic Electronics
Bundaberg Brewed Drinks
Your Shot 2014
Rdio
in the mix magazine
MasterCard
Grill'd


Event Marketing
Basic Sponsorship Level Marketing Inclusions:

Collateral
Media Plugs
Signage Opportunities
Merchandise Sale Opportunities

Major Marketing Events:

Flash Mobs
Pop Up DJ Stations & Dancefloor
Social Media Competitions



Why should you sponsor the event?
Target Audience
Young Adults 18+

Fans of dance and popular music

Individuals with disposable income and fewer life-stage responsibilities
Stereosonic music festival 2015
What are the benefits of Sponsorship?
Types of Sponsorship
Jasmine 00060419T Nicole 00086693T
Abigail 00064625T Jemma 00082411T

References
ABC News (2013). Sydney Stereosonic festival-goers charged with drug offences.. Available: http://www.abc.net.au/news/2013-12-01/over-100-people-charged-with-drug-offences-at-stereosonic/5127424. Accessed 16 October 2014.
Business Wire (2013) SFX Entertainment, INC. Available: http://finance.yahoo.com/news/dependable-companies-goes-solar-record-110000053.html
Accessed 14 October 2014

Brisbane Regional Council. (2014) Council Permits. Available: http://www.brisbane.qld.gov.au/laws-permits/laws-permits-businesses/events-venues-filming/events-festivals/related-event-approvals
Accessed 9 October 2014

BCL (2014) Brisbane Concert Lighting Hire. Available: http:/www.brisbaneconcertlighting.com
Accessed 14 October

Brisbane Staging (2014) Event Hire and Staging Brisbane. Available: http://www.stagingdimensions.com.au
Accessed 14 October 2014

In The Mix
Available: inthemix.com.au
Accessed: 11 October, 2014

RNA Brisbane (2014) RNA Showground’s Financial Report June 2009. Available: http://rna.org.au/media/299470/rna-annual-report-2009.pdf
Accessed 14 October 2014

Skildum-Reid, K; Grey, A. (2014) The Sponsorship Seeker’s Toolkit. 4th Ed. McGraw Hill Education. New York, USA

Stereosonic
Available: http://onelove.com.au/news/stereosonic-2010-announced
Accessed: 14 October 2014

Image Sourced - Timeout Melbourne
http://www.au.timeout.com/melbourne/clubs/events/10554/stereosonic-2014
Accessed: 14 October 2014

Image Sourced - Mixmag
http://www.mixmag.net/words/news/australias-stereosonic-2013-presale-tickets-sold-out-in-hours
Accessed: 14 October 2014



(inthemix.com.au)
outline of event


WEEKEND 2

ADELAIDE
Friday 5 December 2014
Saturday 6 December 2014

MELBOURNE
Saturday 5 December 2015
Sunday 6 December 2015

BRISBANE
Saturday 5 December 2015
Sunday 6 December 2015




(www.stereosonic.com.au)
Association with Australia’s fastest growing Music Festivals

Raise and maintain corporate profile with various media channels

Leverage and showcasing of products and services to identified target audiences

Opportunity to provide product sampling at event (subject to Contra Investment criteria)

Bonus incentives and other benefits negotiated

$21,200
($400,000 value/$100,000 per city)
There are limitations to number of Platinum Sponsors.
Market Exclusivity.
Sponsorship acknowledgement in festival program guides.
Signage opportunities with promotional materials and various marketing mediums.
Merchandise with company name and logo.
Multi-year Agreement available.
Increased social media presence through social media marketing competition.
$14,900
($280,000 value/$70,000 per city)
No limitations to number of Gold Sponsors.
Market Exclusivity.
Sponsorship acknowledgement in festival program guides.
Signage opportunities with promotional materials and various marketing mediums.
Merchandise with company name and logo.
Multi-year Agreement available.

$12,000
($220,000 value/$55,000 per city)
There are no limitations to number of Silver Sponsors.
Medium channel relevance across all official mediums (TV, Print including ticketing and various entertainment advertisements, Electronic) with Signage Opportunities.
Sponsorship acknowledgement in festival program guides.
Merchandise with company name and logo.
Multi-year Agreement available.
Discount for upgrade to Gold Sponsorship after 2 seasons of Silver sponsorship.
$8,500
($160,000 value/$40,000 per city)
No limitations to number of Bronze Sponsors.
Medium channel relevance across all official mediums (TV, Print including posters, flyers and entertainment advertisements, Electronic) and Signage Opportunities (at event).
Sponsorship acknowledgement in festival program guides.
Merchandise with company name and logo.
Image Sourced: http://www.au.timeout.com/melbourne/clubs/events/10554/stereosonic-2014
Image Sourced: http://www.mixmag.net/words/news/australias-stereosonic-2013-presale-tickets-sold-out-in-hours
The Proposal
sponsorship
opportunity
marketing
objectives
measures of
success
value to the
sponsor
unique marketing
initiatives
terms & conditions
Co-branding of merchandise

Generally festival merchandise is low quality, inexpensive, imported clothing and goods. As part of an exclusive sponsorship deal, merchandise would be co-branded with Quicksilver, to produce a high quality garment promoting not only the event but Quicksilver as a Platinum Sponsor.
In order for the co-branding to take place, Quicksilver must sign on as a Platinum Sponsor.

Quicksilver is to supply all the merchandise, with assistance from Sterosonic's existing merchandise budget, incorporating Stereosonic logo and slogan somewhere on the product.
Increase sales

Market looking for additional items to purchase

Exposure to new markets

Access to large portion of existing market

Stronger relationship with additional consumer

Stir up brand loyalty and brand love

Increase presence on social media

Shared marketing costs

Positive brand image via association
Increase in social media followers
Monthly reports of sales increases
Exit surveys of attendees to determine brand awareness
Positive feedback
Quarterly reporting
Annual reporting
Joint Venture Partnership developed with the sale of Totem One Love Group’s Festival Assets to SFX Entertainment
Consistency of Totem One Love festival management skills aligned with the global producer to increase demand for music festivals,
Created music discovery and digital connectivity with the Electronic Music Community.
Acquisition of assets has provided the festival additional availability


SFX Entertainment and Totem One Love Group do not have grants supplied from the Queensland Government, Brisbane Regional Council or Tourism Queensland

PLATINUM SPONSORSHIP
GOLD SPONSORSHIP
SILVER SPONSORSHIP
BRONZE SPONSORSHIP:
JOINT VENTURE
PUBLIC PRIVATE PARTNERSHIPS

A maximum attendance of 58,000 per day recorded, totalling a maximum 580,000 attendees over the duration of the festival.

http://totemonelove.com.au/why-us/

The festival brings international stars and home-grown artists to the forefront of the young Australian public.

Increase gross sales by 10% over 12 months
Increased November/December/January sales by 15% prior and post festival
Increase social media following by 30%
Increase stockists by 5-10%



NOVA FM
CHANNEL V
SMIRNOFF
V ENERGY DRINKS
KOPPERBERG CIDER
HEADSPACE - NATIONAL YOUTH MENTAL
sol republic electronics
bundaberg brewed drinks
your shot 2014
RDIO
iN THE MIX MAGAZINE
MASTERCARD
GRILL'D

Access to target market/widening reach
Access to demographic with high purchasing power and fewer life stage responsibilities
Association to iconic names and trends
Increase in sales, brand loyalty & love
Increased presence on social media
Access to market research
what's in it for you?
what makes stereosonic the festival to be at?
WEEKEND 1

PERTH
Saturday 28 November 2015
Sunday 29 November 2015

SYDNEY
Saturday 28 November 2015
Sunday 29 November 2015

Vitality
Variety
Energy
Freedom
Enjoyment
Connection
Refreshing
Relevant
Full transcript