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Ford

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Sarah Faria

on 19 March 2013

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Transcript of Ford

The Technological Advancement of Ford Sarah Faria
Kristen Grobbink
Swati Luthra
Samreen Quraishi Wahab Mirjan Agenda:

1) Ford's Engine Problem
2) Three Step Solution
3)Benefits of Technology
4)Challenges of Implementation
5) Conclusion & Recommendation
6) Pit Stop
7)References Problem Solution/ IS Implementation Solution (Continued) Solution (Continued) Benefits Challenges Conclusion Recommendation References 1) Building a new and improved engine. 2) Making the car more desirable through
convenient and comfortable features. 3) Bringing up the safety rating in all Ford vehicles. The advancement in the technology of the car engine- Eco-Boost- not only solved most of Ford's problems but also benefited Ford as a company, customers and the environment.Ford decided to go “more with less” instead of “more is better” Eco-Boost engines use technology to promote efficiency without sacrificing power. Lighter weight of smaller motors translates to better all-around performance. 2-Litre: 240 horsepower, 295 VS 3-Litre: 240 horsepower, 340Ford saw a constant increase in sales
- 2010: 80,000 vehicles
- 2011: 240,000 vehicles
- 2012: more than 270,000 vehicles
Not the First to use this method but still used this technology more successfully than any other company. Still first to build such a small and efficient engine while still delivering the same amount of power and saving that consumers have come to expect from their vehiclesIt is also known to reduce ones gas expenses. USCAR (UNITED STATES COUNCIL FOR AUTOMOTIVE RESEARCH) certified to be recyclable
85% recyclable at the end of its life •The ford car maker company faced problem due to the engine issue
•main problem with the engine is that the cars are shuffling when it reaches the speed of 20 miles
•problem is being investigated by NHTSA
•issues were seemed in Ford vehicles of the models of 2009, 2010, 2011 and 2012.
•This issued caused some major crashes and injuries
•Now Ford and NHTSA are thinking of freezing all models or making alterations to engine
•During 2012, Ford Company has evoked all the model cars for innovation and safety
•postponed in the Ford model cars will affect its competitive advantages - Hybrid Engines

-Sticky acceleration peddles

-Adapting to new technology

-Training and hiring technical staff
"SlashGear." SlashGear NHTSA Takes It Investigation of Fords Acceleration Problem to the next Level Comments. N.p., n.d. Web. 18 Mar. 2013.

Henry Ford: Inventor of the Moving Assembly Line. (n.d.). Famous American Inventors. Retrieved March 16, 2013, from http://www.american-inventor.com/henry-ford.aspx

Fox, B. (2012, August 20). Henry Ford Built Affordable Comfort For America.Investors.com. Retrieved March 16, 2013, from http://news.investors.com/management-leaders-in-success/082012-622787-henry-ford-shifted-america-into-high-gear.htm?p=full

A Science Odyssey: People and Discoveries: Ford installs first moving assembly line. (n.d.). PBS: Public Broadcasting Service. Retrieved March 16, 2013, from http://www.pbs.org/wgbh/aso/databank/en

Qureshi , Y. (2011). Technology reporting. Retrieved from. http://technologyreporting.blogspot.ca/2013/02/ford-cars-under-investigation-for-their.html

Ford Motor Company. (2012). Ford Technology. March 16, 2013. Retrieved from http://www.ford.ca/technology/ -Technology benefited Ford overall
-It encouraged Ford to thoroughly test its vehicles
-Even though there were challenges and costs from implementing new technology, the change was worth it
-More and more cars companies are relying on technology 1) Continue to test and experiment with new technology
2) Try to develop new technology that is different from other dealers
3) Maintain the comfort features in the car but avoid the feeling of being inside a robot
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