Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Soda Stream in India

No description
by

on 19 November 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Soda Stream in India

Soda Stream in India
What is Soda Stream?
Why India?
• non-alcoholic community
• growing middle-class
• large population
Target Market
• Mumbai
• Bangalore


Introduction
Process
Environmental Factors
The Market
Segmentation
Target Market
Position

Marketing Research
Individual Interviews
Marketing Mix
Results
Adaptive or Standardized?
Would Soda Stream work in India?
Research Method & Findings
analyze the relevant environmental factors
segment the market
present the marketing mix
justify the reasons why this needs to be adapted or standardized.

PESTAL
Political
Social unrest
Government Interference
Economic
Competition
Social & Cultural
Demographics
Technological
Environmental
Water Supply
Natural Forces
Legal
Government Politics
Policy on water filtration
Questions


Findings


Strategy
• Entry mode:
Joining the Indian Beverage Association? IBA
Distributor
ACTION POINT: Depending on where the manufacturing location is – set up subsidiary in India ?
• Importance of competitors?
Substitute product rather than competitor
Are there any other sodastream competitors??

Product


Price


Promotion


Place


References
Full transcript