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Soda Stream in India
Transcript of Soda Stream in India
What is Soda Stream?
• non-alcoholic community
• growing middle-class
• large population
Adaptive or Standardized?
Would Soda Stream work in India?
Research Method & Findings
analyze the relevant environmental factors
segment the market
present the marketing mix
justify the reasons why this needs to be adapted or standardized.
Social & Cultural
Policy on water filtration
• Entry mode:
Joining the Indian Beverage Association? IBA
ACTION POINT: Depending on where the manufacturing location is – set up subsidiary in India ?
• Importance of competitors?
Substitute product rather than competitor
Are there any other sodastream competitors??