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Research: Ad Page

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by

Chris Taylor

on 23 November 2016

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Transcript of Research: Ad Page

KENT LIFE
KENT LIFE
CORNWALL LIFE
BRISTOL LIFE
CHRISTIAN BENTLEY
A2 MEDIA STUDIES
RESEARCH:
MAGAZINE AD PAGE
September 2016
There is quite a lot of text here for the audience to read, this suggests an older audience as they will have a longer attention span and more patience.
Natural background color allows the sofa to stand out and pop, this makes it the focus of both the page and the image.
Mise-en-scene creates connotations to Bathes theory of upper class and sophistication, due to items such as books.
Serif font used to grab the attention of the audience, while remaining classy, suggests an upper class audience.
Contact details included on page which appeals to a younger audience as it is less likely for an older person to regularly use computers. This is part of the needs of the user (uses & grats).
Colour of the text makes sure that it doesn't grab more attention away from the focus of the image. Use of features such as 'bold' to highlight the most important sections of the text.
Useful informative details, such as where the products can be found. This is important to use in an ad so people will be able to associate a company or brand with the product therefore making it more recognizable.
August 2016
Serif font used to conform to the norm of the audience, grabs attention to make sure that they know what this advert is about.
More than one image has been used to make sure that they know that there is a lot on offer to come and see, there isn't one focus on just one image, instead they use a range of beautiful shots.
Contact details included on page which appeals to a younger audience as it is less likely for an older person to regularly use computers. This is part of the needs of the user (uses & grats).
Useful informative details, such as what sort of services can be found within the venue. This is important to use in an ad so people will be able to decide whether or not it is worth it to go or not.
Ranking score is to make sure that the people who are reading this will know that they are able to trust them to have a good time, creating trust.
Shots used in the ad are very vibrant, are a mix of close ups of food and long shots of the landscape within the venue, long shots are useful so the audience can put themselves in the situation, and the close ups are instantly recognizable.
July 2016
Plain and un-detailed background used to contrast against the images and text. Highlights the importance on the images and the relevant information that the audience needs to know about the service/product.
Multiple images gives the audience a sense of the wide range of lovely views and activities that are available here. This fulfills the cognitive needs of the audience.
Contact details are clearly viewable on the page at the bottom, in bold to convey the importance of them.
Contact details included on page which appeals to a younger audience as it is less likely for an older person to regularly use computers. This is part of the needs of the user (uses & grats).
San-serif font used in bold - this draws more attention of the audience, remains classy and dignified, this suggested an upper class of readers.
White and bright colour of the background allows the images to stand out and easily catch the attention of the user. The first two thirds of the page instantly becomes the main focus of the advert.
Text is center aligned, this is too show more organization and clarity in the layout of the advert. Possibly leaning towards a older audience.
Serif font used, with a far kerning to make it look more classy as if it is going for a older and more sophisticated audience.
July 2016
Use of 'new' in royal red color shows large importance as it is the one thing that really stands out in the page. Links to uses and grats theory - allowing people to express their status and level of wealth.
Contact details included on page which appeals to a younger audience as it is less likely for an older person to regularly use computers. This is part of the needs of the user (uses & grats).
Serif font used in bold - this draws more attention of the audience, remains classy and dignified, this suggested an upper class of readers.
The image used in this ad is a long shot, this allows the audience to be able to imagine themselves in that room and creates a relationship with the product in question. (uses and grats theory)
Very plain and undetailed background allows the products to stand out and draw more attention from the audience to themselves to become the main focus of the page.
Text used is minimal but quite useful, this suggests a younger type of audience to the norm, this shows the basics of the product and why you would want to buy it.
The white text on the darker background increases the contrast, making it easier to read.
CONCLUSIONS
Main image -
reflecs the product which is being sold, mostly long shots are used, sometimes a close up will be used if it is based around a person.
Text - Normally keep minimal and used sparenly, typically overlays the image but not the product itself.
Logo - Usually in the bottom or the top of the page, used for brand recognition.
Font - San-serif for the most part, serif for headings and titles. Generally small size.
Contact details - Allows the audience to get in touch with the brand or company in order to obtain the item or product, often small in on the bottom of the page.
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