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Media BLITZ!!!

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by

Jenifer Ann

on 28 July 2016

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Transcript of Media BLITZ!!!

What is Media?
Media Blitz
Media
is a platform used for conveying information

Print Media: Books, Newspapers & Magazines
Broadcast Media:
Radio
Broadcast Media: Television & Film
BUT WAIT A MINUTE!!!
What about the Internet?
Because we are
cross platform
now...
I mean, I can do all this in my phone!!!
In over 96% of American homes
Major source of news for over 55% of Americans
Local news audience declining, so bias is towards large audiences.
Soundbites
- simplify issues
100,000 words/day in newspapers vs 3,600 words on TV news broadcast.
Written & edited stories take up 11% of the time on cable newscasts
Watch this video while reflecting on the questions below.
What questions do you have after watching this video?
What could you do to help you understand what is being discussed?
Is this a routine, feature, or insider story?
Nine out of ten Americans listen to the radio, but less than 33% of Americans used the radio for news
NPR
is traditionally associated with liberal media;
RedState Talk Radio
is home to conservative personalities like Laura Ingraham, Mark Levin, and Rush Limbaugh
Subscription levels are decreasing, particularly for local outfits
Newspaper chains
like Gannett and Tribune use paywalls to stay relevant
Wire services
like AP and Reuters are used to help smaller papers run national and international stories
Bias!!!
Bias by Omission
Leaving one side out of the story or series
stories...


Bias by Source /
Story Selection
sources & stories that favor one side over the other
Bias by placement
bias shown by 'burying' a story
Bias by labeling
given by either labeling someone with extreme adjectives, or failing to label the source at all.
Bias by spin
interpretation by a reporter to favor one side over the others; taking a subjective look at objective facts to make one side look better than the other.
Thought Bubble

How biased has the media portrayed your topic from the Red Feed, Blue Feed project?
What does this tell you about the political knowledge of Americans?
Do you see any benefits or detriments to this phenomenon?

you can do all this
on your connective device now...
cross platform!
And who owns the media?
What are three surprising media parent/subsidiary relationships you learn?
What impact does the ownership have on the quality of news that you receive?
Journalists frequently talk about
gatekeepers
, who perform
newsworthiness
tests on the things that are given air time in media.
Recently, Jeff Bezos, the founder of Amazon, purchased the Washington Post. How might this change reporting at WaPo?
http://tinyurl.com/newseumbias
Current trends in news usage
I mean. look what you can do with your phones!
But look
out for...
Conglomerates... that's who!
What does the media do for us?
Gatekeeper
influence what subjects become national political issues, and for how long.
Scorekeeper
the national media help make political reputations, note who is being “mentioned” as presidential candidates and decide who the winners and losers are in Washington. This often leads to the coverage of presidential elections as if they were horse races
Watchdog
Following closely the front-runner candidates, searching for any past or current history that will make news. Media maintains close eye on all important happenings of major candidates.
Agenda Setter
TV news influence the standards by which government, presidents, policies and candidates are judged.
Effect on Political Preferences
While TV may influence the political agenda to a certain degree, people are very unlikely to take cues from the media on issues that affect them personally. Media usually does more to reinforce beliefs than to change opinion.
Impact?
While news is
easier

to

access
and
marginalizes the role of partisan party politics by sidestepping the party as the primary source of information about a candidate
, the content is
homogenized, sensationalized, profit driven, exclusitonary,
and highly
divisive.
Traditionally? Inform the public and look out for public interest... but that has morphed...
Image is everything!!!
What does this tell us?
media bias is in audience driven
Policy Entrepreneur
individuals who invest their political capital/clout in a policy issue
There are three general kinds of stories...
Mass media is great because it is a low cost way to get political information... no further research required, BUT ITS RECOMMENDED!!!
Routine Stories -
A story that the media reports about public events that are regularly covered by reporters and that involve simple, easily described acts or statements. For example, the president takes a trip, or congress passes a bill.
Feature Stories -
a type of story that a journalist chooses to write. It is not breaking news and is usually worked on for an extended period of time. A lot of research must be done by the reporter
Insider Stories -
A type of story that relies on information, not usually made public, that becomes public because someone with inside knowledge tells a reporter. The reporter may have worked hard to learn these facts, in which case it is called "Investigative reporting" or it may be a leak.

and on cable news TV... lots of talking heads debating stories.
Most Americans still get their news from the television...
...and where there is bias, there is a lack of trust...
... and maybe for good reason?
There is strong evidence that despite the left lean of journalists, there is a stronger force out there that is leading to loaded language found in the 24/7 news cycle.

The 'lamestream media' versus the Right-wing media sources are so polarized because the outlets have a cash incentive to fill ad space.

Selective attention creates an environment for narrowcasting...

So there may be a lot of liberals media sources... but there are not a lot of genuinely 'fair and balanced' resources.
Only 7% of the media self identify as Republicans!
Full transcript