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Media BLITZ!!!

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by

Jenifer Ann

on 23 October 2017

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Transcript of Media BLITZ!!!

What is Media?
Media Blitz
Media
is a platform used for conveying information

Print Media: Books, Newspapers & Magazines
Broadcast Media:
Radio
Broadcast Media: Television & Film
BUT WAIT A MINUTE!!!
What about the Internet?
Because we are
cross platform
now...
I mean, I can do all this in my phone!!!
In over 96% of American homes
Major source of news for over 55% of Americans
Local news audience declining, so bias is towards large audiences.
Soundbites
- simplify issues
100,000 words/day in newspapers vs 3,600 words on TV news broadcast.
Written & edited stories take up 11% of the time on cable newscasts
Nine out of ten Americans listen to the radio, but less than 33% of Americans used the radio for news
NPR
is traditionally associated with liberal media;
RedState Talk Radio
is home to conservative personalities like Laura Ingraham, Mark Levin, and Rush Limbaugh
Subscription levels are decreasing, particularly for local outfits
Newspaper chains
like Gannett and Tribune use paywalls to stay relevant
Wire services
like AP and Reuters are used to help smaller papers run national and international stories
Bias!!!
Bias by Omission
Leaving one side out of the story or series
stories...


Bias by Source /
Story Selection
sources & stories that favor one side over the other
Bias by placement
bias shown by 'burying' a story
Bias by labeling
given by either labeling someone with extreme adjectives, or failing to label the source at all.
Bias by spin
interpretation by a reporter to favor one side over the others; taking a subjective look at objective facts to make one side look better than the other.
you can do all this
on your connective device now...
cross platform!
And who owns the media?
What are three surprising media parent/subsidiary relationships you learn?
What impact does the ownership have on the quality of news that you receive?
Journalists frequently talk about
gatekeepers
, who perform
newsworthiness
tests on the things that are given air time in media.
Recently, Jeff Bezos, the founder of Amazon, purchased the Washington Post. How might this change reporting at WaPo?
http://tinyurl.com/newseumbias
Current trends in news usage
But look
out for...
Conglomerates... that's who!
What does the media do for us?
Gatekeeper
influence what subjects become national political issues, and for how long.
Scorekeeper
the national media help make political reputations, note who is being “mentioned” as presidential candidates and decide who the winners and losers are in Washington. This often leads to the coverage of presidential elections as if they were horse races
Watchdog
Following closely the front-runner candidates, searching for any past or current history that will make news. Media maintains close eye on all important happenings of major candidates.
Agenda Setter
TV news influence the standards by which government, presidents, policies and candidates are judged.
Effect on Political Preferences
While TV may influence the political agenda to a certain degree, people are very unlikely to take cues from the media on issues that affect them personally. Media usually does more to reinforce beliefs than to change opinion.
Traditionally? Inform the public and look out for public interest... but that has morphed...
What does this tell us?
media bias is in audience driven
Policy Entrepreneur
individuals who invest their political capital/clout in a policy issue
There are three general kinds of stories...
Mass media is great because it is a low cost way to get political information... no further research required, BUT ITS RECOMMENDED!!!
Routine Stories -
A story that the media reports about public events that are regularly covered by reporters and that involve simple, easily described acts or statements. For example, the president takes a trip, or congress passes a bill.
Feature Stories -
a type of story that a journalist chooses to write. It is not breaking news and is usually worked on for an extended period of time. A lot of research must be done by the reporter
Insider Stories -
A type of story that relies on information, not usually made public, that becomes public because someone with inside knowledge tells a reporter. The reporter may have worked hard to learn these facts, in which case it is called "Investigative reporting" or it may be a leak.

and on cable news TV... lots of talking heads debating stories.
Most Americans still get their news from the television...
...and where there is bias, there is a lack of trust...
... and maybe for good reason?
Bias is audience driven!

Selective attention = narrowcasting...

So there may be a lot of liberals media sources... but there are not a lot of genuinely 'fair and balanced' resources.
Only 7% of the media self identify as Republicans!
Media as a linkage institution
The presidency has always had an love/hate relationship with the media; but by far the most covered

Origin of the "bully pulpit"

Presidents curate this relationship via
Press Secretary: official spokesperson for administration. Handle questions more frequently than president in regular press briefings
Speech writers: create polished speeches that convey messages with personality
Presidential press conferences
Presidential Addresses to the nation

Uses all forms of media today

Congressional coverage via C-Span, only on party leaders

Courts coverage does not involve cameras; very few full time reporters so small press area in court
Why do Presidents care about controlling the message?
Questions for consideration : Media Effect
Considering today's discussion and what you know about the media, discuss the following questions.
What is the media's responsibility in covering the news?
Is more access to media sources good or bad for democracy?
What should the media's relationship with the government look like?
Should the media be government owned and therefore content controlled? (NPR, PBS, Radio Free Europe, Donald Trump's Real News?)
Should the media use government content? (Government sponsored podcasts, open gov on twitter)
Should the relationship with the media be adversarial?
Does the media frame issues for us? Do they convey our policy aspirations? Do they create media events?
Full transcript