Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Code Communications Welcome Weekend

No description
by

Ross Webber

on 4 April 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Code Communications Welcome Weekend

CUSTOMERS
PUSH
PULL
Group Activity Lovers
POSITIONING
PROMOTIONAL BUDGETING
BREAKDOWN
PUSH STRATEGY: £6,523
PULL STRATEGY: £83,275
PROFILE STRATEGY: £10,000

PULL: £83,275
5th in UK for Business Trips

Transport Connections
UK's 5th Largest City
England's Greenest City
Stakeholder Analysis
Marketing Objectives
Marketing Communications Objectives
ROSS WEBBER
ALEX WORRALL
We are Code Communications, a communications agency company offering a new and exciting event designed to attract tourism to the city of Sheffield.
CONTROL, EVALUATION & CONTINGENCIES
Power Interest Matrix, Mendelow
THE EVENT
Metrics
Evaluation
Formative:

Used during the event to check on progress
Verbal feedback throughout the event
SHEFFIELD

The aim is to CREATE consumer demand for the treasure hunt in Sheffield by using promotion
Objectives
Create links with local, independent shops and chain hotels to gain sponsorship and discounts for the consumer
Corporate Objectives
THANK YOU

Our aim is to carry out a treasure hunt and beer festival on 14th - 16th August in and around the Sheffield area. This will help emphasise the cultural attractions and local independent businesses Sheffield has to offer.
- Minimise expenditure of budget spent on prizes by gaining 85% main prizes from local businesses eight weeks before event takes place.
- To breakeven on our overall budget through ticket sales alone one week prior to event, to reduce risk.
- Increase occupancy rates at local Hotels by aiming to have 50% four weeks prior to event with eventual figures being 80% of participants using these facilities.




- Attract 7,500 pre-event ticket sales to customers outside Sheffield, to minimise local participation, one week before event.
- To improve Sheffield from 14th to the top 10 in the table of best UK cities to visit within a year of 1st event.

- Increase public awareness by gaining 20,000 followers on Twitter, 40,000 Likes on Facebook, two weeks before event.
- Increase awareness of local Breweries by having 90% of the drinks at the Beer Festival on offer provided by local Brewers and 75% with confirmed pitch space four weeks prior to the event.



Details of Events
Visit Sheffield's best Locations
Treasure Hunt across the city
Hundreds of prizes to be won
Beer Festival/Family Evening
Hotel's situated in and around the city suiting both a rural and city break
Wide range of bars, shops and other businesses situated around the city
Personal Selling

Advertising

Public Relations

Sales Promotion

Direct Marketing

Publicity
Contingencies
Interest Levels
Ticket Sales
Sponsorship
Weather
Acts
Equipment
Prizes
Promotional Mix
Schedule
References
Using promotion to BUILD customer demand for the treasure hunt. This is done using various strategies in both personal selling and pricing
Penetration Pricing Strategy
Direct marketing
Personal Selling
Social Media advertising
Direct Marketing
Face-to-face personal selling
Sponsorship
PROFILE
Celebrity endorsements are designed to attract attention from potential customers
Michael Palin - Outdoors adventure
Al Murray - Beer festival
2 large universities
Steel City
Voted best value city breaks
Families.
Wide range of age groups.
Encouraged by multi-buy offers.
Variety of activity desired.
Pickton & Broderick 2005
Specialists
Weekenders
Passionate.
Willing to travel long distances.
Want to try new products/experiences.
Couples/Friends.
Want unique experiences.
Events away from where they are based.
Limited free time during the week.
HENRY WALLER

SAM WEBBER
Twitter, Facebook and Website
Online Bookings
Ticket Sales
Interaction with Hotels
Inquiries

Adapted from Williams (2006)
PUSH: £6,523
TOTAL: £99,798
Summative:

Physical evidence at the end of the event
Amount of tickets eventually sold
Monitor social media pages
Hotel room sales in Sheffield within the year following the event
Cheapest UK city break



5th cheapest university city
Promotional Strategy
'Best place to get a pint of real ale anywhere in the world'
14th best UK city to visit
Full transcript