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LINDT & SPRUNGLI

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by

Anushka Vaddeswarapu

on 10 April 2014

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Transcript of LINDT & SPRUNGLI

LINDT & SPRUNGLI
Company Location
Zurich, Switzerland
Types of Chocolate
Products
Chocolate Bunny
Truffles
European Chocolate
Chocolate Bars
Chocolate Golf Balls
Lindth Bear
Birthday Gifts
Brownie Mix
Chocolate Sauce
Hot Chocolate
Interesting Facts!!
They have a museum called The Lindt World of Chocolate Museum
Company Founded
Lindt was founded in 1845 by David Sprungli Schwarz and his 29 year old son Rudolf Sprungli Ammann.They owned a small shop in Marktgasse in Zurich's old town in Switzerland. This was where they thought of making a new recipe which eventually turned out to become the Lindt Chocolate.
Hazelnut
Caramel
Dark Chocolate
White Chocolate
Sea Salt
Coffee
Vanilla
Peanut Butter
Raspberry
Mint
Almond
Coconut
Cappuccino

Slogans & Marketing Techniques
Annual Sales
$2.88 billion
in the year of 2013
COMMUNITY SERVICES
Slogan:
"Master Swiss Chocolate Since 1845"
Marketing Techniques:
Ads that gets the audiences attention
Pictures on flyers that get the audiences attention
Prices
Food Drives
Raised funds for Autism awareness with its iconic Lindt Golden Bunny.
Europe
Switzerland
Germany
Austria
France
Italy
Russia
U.K.
Ireland
Spain
Poland
Sweden
Czech Republic
Turkey
North America
USA
Canda
Africa
South Africa
Asia
China
Hongkong
United Arab Emirates
Japan
Australia
Lindt is sold in 21 places in the world and most of them are in Europe.
Full transcript