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Makeup for the Decades - 1950s
Transcript of Makeup for the Decades - 1950s
Main focus: Eyes and lips
Dewy and pale
Natural day look
Evening look Fashion of the 50's Hair was soft, curly, and much shorter, not to distract from the face. Makeup of the decades Stephanie Christie, Aly Dominic, Nadine D’Elia, Lauren Kitchen, Jessica Mendlowitz, Stephanie Procenko The 1950's
Revolution of social and popular culture
Cosmetics influenced by:
Books & magazines
Social movements Formal, integrated with relaxed fashions
Waistline, female figure
Key fashion items
Basic, prints, embellishments Film The look of the 1950s was most heavily influenced by cinema and emerging Hollywood Film changed from black and white to Technicolor, and makeup was developed in order for actors and actresses to appear flawless. . Max factor was responsible for the development of pancake makeup, which was adapted for everyday wear. Desirable and sensuous women Books and magazines Popular book titles
The Lion, The Witch and the Wardrobe
Horton Hears a Who!
Fear – motivator of purchase
Make-up for women Magazines
projected women as elegant and perfect. Music Post WWII Social Movements of the 50s Challenged virtues of conformity
Culture of music – place and time to get together
Popular musicians and influences
Jerry Lee Lewis
Elvis Dominant Looks Emerging Hollywood
Black and white to Technicolor
Desirable and sensuous women Max Factor Marilyn Monroe
Standard for American Beauty
Defined era End of war
Men back to work
Women in the home
– rebirth of the “housewife”
Time for fun
Pop art and creative advertising
Driver of consumption Iconic Figures What did the 50's do for us today ? Boom in cosmetic industry
The desire for makeup
Makeup as glamour We hope you enjoyed our presentation ! :)