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Copy of Sample Business Plan

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by

Alexis Lourenze Galita

on 28 June 2014

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Transcript of Copy of Sample Business Plan

Sample Business Plan
Small Business
Company

Aizther’s Food Services and Bente Silog
#321 Dansalan Street Barangka Itaas,
Mandaluyong City, Philippines
Tel: (02) 407-84 17
Mobile: (0932)668-5678; (0917)953-5825
Email: aizther_foodservices@yahoo.com
Website: www.bentesilog.com

Contact Person:
Aiza Therese R. Soriano
Owner
Aizther’s Food Services and Bente Silog
Kind of Business:
Food Cart
Company Summary
Bente Silog Bente Silog is an innovative take on the humble “Tapsilogan” developed by Aizther’s Food Services. Truly a Filipino concept being re-introduced into the fledging food cart industry. Bentesilog is aimed into providing the best quality “Silog” meals at very competitive and affordable price that starts from P20.00 to P45.00. Aside from its attractive pricing, these products are not limited to be sold within specific time of the day so these products are bound to be sold from morning until the evening.
Vision
BENTESilog aims to further grow a modernized Filipino concept that would enable the common Filipino of achieving the Filipino dream of owning his/her own business through the franchising.
Mission
Our mission is to create an empowering venue in which the business concept would not only be an opportunity for a business owner (big or small) to create income, but would also champion a home grown product for everyone to enjoy based on its quality and price.
Bente Silog Purpose
Our main purpose is to sell in our food carts foodstuffs we process to our direct selling customers. We process, manufacture and package. We also envision to help other new, small time entrepreneurs start their own business through our franchising and distribution system.
SWOT Analysis
Strength
• Good quality of service
• Wide range target market
• Quality meals at an economical price
• Shorter ROI period
• Ease of management
• Minimal capital is required to start operations
•Affordable.
•It is new to the market and people nowadays love to try new things, as well as foods.
• With great exposures in Television Programs such as Kabuhayang Swak na Swak and Umagang kay Ganda under ABS CBN morning slot programs.

Weaknesses
•Products or service similar to competitors

Opportunities
•individuals can enjoy their favorite food with affordable price

Threats
•Price competition
•Limited variety offered dish

Market Analysis
Product:
Bentesilog
Place:
#321 Dansalan Street Barangka Itaas,
Mandaluyong City, Philippines

Price:
The price range is P20.00 to 45.

Target Market:
•Class B and C
•People who wants delicious foods with affordable price.
•Age bracket will be above 5 years old.

Competitive Factors:
•Tapsilogan Restaurant
•Fastfood Resaurant
•Street Vendors

Airport Road
Barangka Drive
Barangka Drive Ibaba
Bataan City
Bulacan City
Cavite City
Crossing Bulacan City
Guadalupe
Imus Cavite
JP Rizal Makati
Malibay Pasay
Masinag Cainta
Mindanao Ave. Q.C.
Molino Cavite
Novaliches
Olonggapo City
Orani Bataan
Tumana Marikina
Package 1 : Php180, 000.00
• Cart Type – Big
• Burger Griddle w/ accessories
• Menu board (tarps)
• Crew Uniform
• Free Php4,000 worth stocks

Package 2 : Php220, 000.00
• Semi-Kiosk
• Burger Griddle w/ accessories
• Menu board (tarps)
• Crew Uniform
• Free Php4,000 worth stocks

Package
Package 3 : Php250, 000.00
• Kiosk
• Burger Griddle w/ accessories
• Menu board (tarps)
• Crew Uniform
• Free Php6,000 worth stocks

Package 4 : Php350,000.00
• Dine In (40 sqms)
• Freezer
• Burger Griddle w/ accessories
• Menu board (tarps)
• Crew Uniform
• Free Php8,000 worth stocks

Package 5 : Php450,000.00
• Dine In (50 sqms)
• Freezer
• Burger Griddle w/ accessories
• Menu board (tarps)
• Crew Uniform
• Free Php8,000 worth stocks

end
Full transcript