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Boeing SWOT analysis

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on 13 April 2013

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Transcript of Boeing SWOT analysis

Opportunities and Threats RECOMMANDATIONS VIDEO PUB ERSHAD THANK YOU FOR YOUR ATTENTION SWOT ANALYSIS INTRODUCTION Founded by William Edward Boeing and George Conrad Westervelt in 1916. CURRENT SITUATION Largest deal of Boeing history in november 2011 Closure of the large and old factory in Wichita, after 80 years of existence. Visit of President Obama on february 17, 2012 Turnover of 81,7 billion US$ with 3,6 billion US$ of profit. Low cost and environmental-friendly planes project in may 2006 Strengths and Weaknesses Headquarter based in Chicago. STRENGTHS World's largest aerospace company 170 000 employees in 70 countries 28 000 suppliers and partners (strong network) Strong focus on R&D WEAKNESSES Profit decreasing by 3,6 billion US$ Labor problems Slow to react to market demand Complex supply chain OPPORTUNITIES Emerging markets Airplane servicing and modification Expanding in the south east Defense spending International travel growth THREATS Credit market crisis Decrease in western countries' defense spending Competition Increasing component's prices Rising fuel costs Reinforce its R&D effort According to the SWOT analysis, we think Boeing should : Foresee the future environmental regulations Take care of the market evolution Broad range of services Create an ethical workforce Strategic focus Strong financial performance Slowdown in the commercial jet market Dependence on US government
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