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Goodwin and Vernallis' theory (and how we used them in our v
Transcript of Goodwin and Vernallis' theory (and how we used them in our v
Goodwin and Vernallis' theory
(and how we used them in our video)
For Carol Vernallis' theory, she noticed that when it came to the editing of music videos the editing was done to the beat of the song, which is very different to TV programmes. She also noticed that in music videos they used more special effects than in TV programmes.
In Goodwin theory he stated that music videos follow the lyrics of the song instead of being completely different. Goodwin also said that in music video the singer is usually the character as well as the narrator and also tends to break the 4th wall by looking into the camera, which actually helps the audience to connect with the singer.
In this gif there are quick cuts between shots in order to keep up with the beat of the song.
In this gif, there is again fast paced editing in order to keep up with the beat of the song as this is part of the chorus.
In this gif the singer is singing the line 'I try to push past but he wants to play. So I sip his drink as I hold his gaze'. While she is singing the last line in the video she grabs his drink, drinks a little and gives it back to him.