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GoPro

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on 23 June 2014

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Transcript of GoPro

Vision and Mission (Proposed)
Enabling you to share your life through incredible photos is what we do.
Vision and Mission
GOAL!
Phase 1
Phase 2
Phase 3
GoPro
Thank you!
Phase 4
Team 4
Stacy Hanssen: Management
Saloni Sharma: Finance
Loc Nguyen: Marketing
Skylar Lewandowski: International Business
Christopher Roberts: Finance
Agenda
Phase 1:
Company Overview
Current Status
Phase 2:

Products and Services
Leadership
Phase 3:
Vision Statement
Mission Statement
Phase 4:
Strategy


The world’s most versatile camera is what we make.

GoPro is the World's fastest growing camera company
Evolution of GoPro


Distribution Strategy
Specialty retailers

Strong brand
Loyal customers

GoPro bundle
Recording device + editing software
Current Status
Strategy
Social Media
Partnerships
Customer Engagement
Brand Ambassadors
Shaun White, Kelly Slater
User Generated Content: "Video and Photo of the Day"
Contests
GoPro Mountain Games
References
Mission Evaluation Matrix
Changing the way
you
capture and
share

your life through incredible photos
and videos
is what we do.
The world’s most
simple yet
versatile cameras
are
what we make.

Saloni
Products
Camera HERO3
Mounts
Chest Harnest
Suction Cup
Helmet Front
Wrist Housing
Accessories
Auto Charger
Wifi Remote
Founder, CEO & Chairman
In Action
UC San Diego Graduate
B.A. Visual Arts
The ONE MAN show
Two failed Start-ups
EmpowerAll.com
Funbug
GoPro's first prototype was in 2001
Sells what he believes in
Net Worth: $1.3 Billion
(June 20, 2014)
Go Pro World's most Versatile Camera (n.d.).
Go Pro Official Website: The World's Most Versatile Camera
. Retrieved from http://gopro.com/products

Mac, R. (2013, March 3). Five Startup Lessons From GoPro Founder and Billionaire Nick Woodman.
Forbes
. Retrieved from http://www.forbes.com

Mac, R. (2013, March 4). GoPro Evolutioin: From 35mm Film to America's Fastest Growing Camera Company.
Forbes.
Retrieved from http://www.forbes.com

Shontell, A. (2012, December 23). Meet the World's newest Billionare, A 36-Year-Old 'Surfer Dude' Named Nicholas Woodman.
Business Insider
. Retried from http://www.businessinsider.com

The World's Billionaires: #1319 Nicholas Woodman. (2014, June 20).
Forbes
. Retrieved from http://www.forbes.com/profile/nicholas-woodman/

Weissman, S. (2014, February 4). GoPro might have the best brand content around - Digiday. Digiday. Retrieved June 22, 2014, from http://digiday.com/brands/top-5-viewed-gopro-videos/

Form S-1 Registration Statement. GoPro, Inc. (n.d.). Retrieved June 22, 2014, from http://www.sec.gov/Archives/edgar/data/1500435/000119312514204902/d552193ds1.htm
Stacy
Stacy
Chris
Chris
Saloni
Saloni
Loc
Loc
Loc
Skylar
Skylar
Skylar
Skylar
Key Facts
2001
: Nick Woodman straps a camera on his wrist
2002
: He takes it to Australia and Indonesia
2003
: Woodman Labs is created
2004
: the 35mm GoPro Hero is developed and released
2006
: Video
2008
: Wide angle lenses
2010
: High Definition
2011
: Series A Funding Refresh with Hero 2
2012
: HD Hero 3 and Foxconn invests
Branded Content Strategy
YouTube
+527 million views
+1800 videos
+2 million subscribers

Facebook
https://www.facebook.com/gopro
7.4 million likes

Twitter, Instagram,
GoPro App
Red Bull
BMW
Sacred Rides
Super Bowl
Vail Resorts
Goal Zero
Next Time:
Future Strategy
Financial Situation
Future looks promising
Full transcript