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Transcript of GoPro
Enabling you to share your life through incredible photos is what we do.
Vision and Mission
Stacy Hanssen: Management
Saloni Sharma: Finance
Loc Nguyen: Marketing
Skylar Lewandowski: International Business
Christopher Roberts: Finance
Products and Services
The world’s most versatile camera is what we make.
GoPro is the World's fastest growing camera company
Evolution of GoPro
Recording device + editing software
Shaun White, Kelly Slater
User Generated Content: "Video and Photo of the Day"
GoPro Mountain Games
Mission Evaluation Matrix
Changing the way
your life through incredible photos
is what we do.
The world’s most
what we make.
Founder, CEO & Chairman
UC San Diego Graduate
B.A. Visual Arts
The ONE MAN show
Two failed Start-ups
GoPro's first prototype was in 2001
Sells what he believes in
Net Worth: $1.3 Billion
(June 20, 2014)
Go Pro World's most Versatile Camera (n.d.).
Go Pro Official Website: The World's Most Versatile Camera
. Retrieved from http://gopro.com/products
Mac, R. (2013, March 3). Five Startup Lessons From GoPro Founder and Billionaire Nick Woodman.
. Retrieved from http://www.forbes.com
Mac, R. (2013, March 4). GoPro Evolutioin: From 35mm Film to America's Fastest Growing Camera Company.
Retrieved from http://www.forbes.com
Shontell, A. (2012, December 23). Meet the World's newest Billionare, A 36-Year-Old 'Surfer Dude' Named Nicholas Woodman.
. Retried from http://www.businessinsider.com
The World's Billionaires: #1319 Nicholas Woodman. (2014, June 20).
. Retrieved from http://www.forbes.com/profile/nicholas-woodman/
Weissman, S. (2014, February 4). GoPro might have the best brand content around - Digiday. Digiday. Retrieved June 22, 2014, from http://digiday.com/brands/top-5-viewed-gopro-videos/
Form S-1 Registration Statement. GoPro, Inc. (n.d.). Retrieved June 22, 2014, from http://www.sec.gov/Archives/edgar/data/1500435/000119312514204902/d552193ds1.htm
: Nick Woodman straps a camera on his wrist
: He takes it to Australia and Indonesia
: Woodman Labs is created
: the 35mm GoPro Hero is developed and released
: Wide angle lenses
: High Definition
: Series A Funding Refresh with Hero 2
: HD Hero 3 and Foxconn invests
Branded Content Strategy
+527 million views
+2 million subscribers
7.4 million likes
Future looks promising