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Copy of Desk - Avoiding the Requirements Trap
Transcript of Copy of Desk - Avoiding the Requirements Trap
Why Digital? (15 min.)
Right time, place & channel
GHX & Social (15 min.)
How to Get Started (15 min.)
Questions? (10 min.)
Set-Up (as needed)
Dave - Headshots (2 hr.)
Joel Book & Mathew Sweezey
Principal, Marketing Insights at Salesforce Marketing Cloud; Keynote Speaker & Digital Marketing Consultant
Author, Keynote Speaker, Marketing Futurist
How to Get Started
Twitter vs. LinkedIn vs. Both
What to post - Rule of 1/3:
What are you an expert on?
1/3 - Industry
What are you passionate about?
1/3 - Personal Interest
What GHX topics are relevant?
1/3 - Company, GHX
Monitor, Retweet and Upload
Engage, Upload and Write
Increases SEO ranking
Enables more accurate Lead Scoring
Fastest, cheapest and most accurate way to learn about GHX's audience
Growth of email address database for email nurture programs
Build a cross-channel strategy that puts content into different formats
Business Professionals check Facebook seventeen times per day (Informatica Research)
Average smartphone owner has 7.4 social channels
66% of emails are opened on mobile devices
Email Address Growth
Lead Scoring Model Revisions
Nurture Program Research & Filters
Tuesday: now - 4:30
Thursday: 9:00 - 10:00
SCS featured page instead of group
Lead Scoring adjustments
General GHX - AdWords