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Copy of Desk - Avoiding the Requirements Trap

by

Kate Stannard

on 29 September 2015

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Transcript of Copy of Desk - Avoiding the Requirements Trap

Matt Intro (5 min.)
Why Digital? (15 min.)
Right time, place & channel
GHX & Social (15 min.)
How to Get Started (15 min.)
Questions? (10 min.)
Set-Up (as needed)
Dave - Headshots (2 hr.)
Social Media
Joel Book & Mathew Sweezey
Joel Book
Principal, Marketing Insights at Salesforce Marketing Cloud; Keynote Speaker & Digital Marketing Consultant
https://www.linkedin.com/in/joelbook
@joelbook
https://twitter.com/joelbook
Mathew Sweezey
Author, Keynote Speaker, Marketing Futurist
@msweezey
https://twitter.com/msweezey
https://www.linkedin.com/in/mathewsweezey
http://www.slideshare.net/MathewSweezey?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview
http://mathewsweezey.com/
How to Get Started
Channel:
Twitter vs. LinkedIn vs. Both
What to post - Rule of 1/3:
What are you an expert on?
1/3 - Industry
What are you passionate about?
1/3 - Personal Interest
What GHX topics are relevant?
1/3 - Company, GHX
Twitter:
New?
Monitor, Retweet and Upload
15 min.
Current User?
Engage, Upload and Write
LinkedIn:
Profile Review
Monitor
Engage
Upload
Write
Tools:
Hootlet
Steal
Why Bother?
Website Traffic
Brand Awareness
Reputation Management
Increases SEO ranking
Enables more accurate Lead Scoring
Fastest, cheapest and most accurate way to learn about GHX's audience
Growth of email address database for email nurture programs
Build a cross-channel strategy that puts content into different formats
Business Professionals check Facebook seventeen times per day (Informatica Research)
Average smartphone owner has 7.4 social channels
66% of emails are opened on mobile devices
Agenda
Data:
Data:
Customer Research
Brand Awareness
Audience Growth
Email Address Growth
Site Traffic
Lead Scoring Model Revisions
Nurture Program Research & Filters
July 22
September 28
Questions?
Set-Up
Headshots
Tuesday: now - 4:30
Thursday: 9:00 - 10:00
Promotions:
Set Up:
SCS featured page instead of group
Twitter Lists
Social Calendar
Increased users
Lead Scoring adjustments
Subscription Center
SEO
Slide Share
Suggested?
Planned
Ongoing Social:
Audience Growth
Percentage Based
Registration
Planned Social:
Contact Targeting
SCS Attendance
SCS Speakers
General GHX - AdWords
Subscriptions
MI Beta
Full transcript