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More Adventures in the Status-Sphere: Social Media for Business

Why small businesses need to include social media as part of their marketing mix.

Jennifer Leavens

on 3 October 2012

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Transcript of More Adventures in the Status-Sphere: Social Media for Business

Connections Using Social Media to Enhance Your Business Pumped Up
Word of
Mouth Get Focused Goal: Maximize
WORD OF MOUTH LinkedIn Who Am I? Jennifer Leavens

http://www.linkedin.com/in/jenniferleavens Keeps you front and center
During business hours
2-3 times/day
Timely, relevant, USEFUL, personable Skills, current position, relevant past work
Recommend others
ASK! No photo, no cred
Headline is KEY
Complete everything
Skills that describe what clients need Why Social Media? Social media, as part of a marketing plan, increases networking opportunities and exposure online. It is a soft sell: engagement, loyalty, and familiarity with your products and services.

Forbes: 3 of 7 Online Marketing Tips involve Social
http://www.forbes.com/sites/ilyapozin/2012/06/29/7-tips-for-online-marketing-on-a-tight-budget/ Profile YouTube Testimonials Reviews Signs all over your office
Email signature
Links prominent on your site (for all social profiles) Facebook & Google+ Recommendations Groups & Answers Participate
Name & headline listed
Credibility & exposure
Locally relevant & industry relevant Updates KEEP IT SHORT Office Tours, Tips, Updates, Promos..... Product Demos Add to site & link to Channel! Monitor Mine for info
Respond ONLY when necessary for accuracy
THANK YOUs Ask Ask clients to write a review (use discretion)
NOT FOR YELP!!! http://www.yelp.com/filtered_reviews/DAudR_WjhiNn56ktcKxIyw?fsid=g7t5q-vq0ZZZuh4gfaGYkA Make It Easy Engage & Connect! Share-Worthy Content Tips
Ask questions
Humor (hard!)
Volunteer work Useful info
Articles....... Think about what your target is interested in beyond your business.
Full transcript