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Transcript of Design Thinking
What does it do?
Risks and Challenges
- Tim Brown, CEO of IDEO
“Design thinking is a human-centered
that draws from
the designer’s toolkit to integrate
the needs of
, the possibilities of
, and the requirements for
Potentially very time-consuming
Not immediately target-oriented
Don't try to solve everything
through Design Thinking!
Use common sense
Trust your experts
What do you know about the target group?
Do you have feedback from previous projects?
Do you agree on the definitions of terms?
Do you agree on what you need to achieve?
Do all potential solutions require prototyping?
from previous cycles
Information from all other sources
Quantity first quality later
Choose the most
Ambrose, Gavin; Harris, Paul (2010): Design Th!nking
Brown, Tim (2008), Harvard Business Review: Design Thinking
Vetterli, Brenner, Uebernickel, Berger: Die Innovationsmethode "Design Thinking"
Handelsblatt 18. Januar 2010: Interview Larry Leifer