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Design Thinking

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by

Kim Borcharrt

on 12 December 2014

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Transcript of Design Thinking

Design Thinking
Introduction
Definition
What does it do?
Benefits
Risks and Challenges
Case examples
- Tim Brown, CEO of IDEO
“Design thinking is a human-centered
approach to
innovation
that draws from
the designer’s toolkit to integrate
the needs of
people
, the possibilities of
technology
, and the requirements for
business
success.”

Inspiration
Ideation
Implementation
Kim Borchart
Julius Rudolph
Anastasija Korsakovaite
Empathize
Define
Ideate
Prototype
Test
Potentially very time-consuming
Iterative
Not immediately target-oriented
Don't try to solve everything
through Design Thinking!
Use common sense
Trust your experts
Beware of
Groupthink
What do you know about the target group?
Do you have feedback from previous projects?
Do you agree on the definitions of terms?
Do you agree on what you need to achieve?
Do all potential solutions require prototyping?
Ask testers
Analyse reactions
Gather feedback
Sources
Primary Research
Secondary Research
Feedback

from previous cycles
Information from all other sources
Who
What
When
Where
Why
_____ __
______ _
Go Crazy!
Quantity first quality later
Choose the most
promising solutions

Ambrose, Gavin; Harris, Paul (2010): Design Th!nking
Brown, Tim (2008), Harvard Business Review: Design Thinking
Vetterli, Brenner, Uebernickel, Berger: Die Innovationsmethode "Design Thinking"
Handelsblatt 18. Januar 2010: Interview Larry Leifer
https://www.linkedin.com/pulse/20140519154500-76592--design-thinking-destroyed-us
http://designthinking.ideo.com/?p=49
http://www.ted.com/talks/tim_brown_urges_designers_to_think_big?language=de
http://www.ideo.com/de/
http://www.zukunftslotse.de/wp-content/uploads/2012/11/Wie-funktioniert-Design-Thinking-von-Moritz-Avenarius.pdf
http://mediaworx.com/leistungen/design-thinking/
http://joeyaquino.files.wordpress.com/2012/05/hex_design-1.jpeg
http://dschool.stanford.edu/wp-content/uploads/2010/09/venn_diagram-730x523.jpg
http://www.hpi.uni-potsdam.de/d_school/home.html
http://valleyheritageradio.ca/questionnaire-coming-pontiac/
Full transcript