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Business is Business

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by

Imke Prang

on 21 January 2014

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Transcript of Business is Business

THANK YOU!
Business is Business in any Country?

choosemontgomerymd.com/images/photos/International_photo.jpg
Structure
Cons
Cultural Level
Group consciousness
Personal relationships („guanxi“)
Time concept
Saying „no“

Cons
Cultural Level
Gestures
Signs
Gender differences
Language

“ IKEA once tried to sell a workbench called FARTFULL - not
a hugely popular product for obvious reasons”

Cons
Environmental Level
Entry-barriers
Taxation system
Acceptance of foreign investors
Trade balance

Pros
Maximizing benefits
Bargaining power
Business is globalizing
Students internationalize

Ebay in China
Oyamada
Conclusion
Case Study
us.cdn3.123rf.com/168nwm/tribalium1231212/tribalium02/16675309-symbol-symbol-ok-ok-sign-icon-hand-okay-z.jpg
oyamada.info/en/common_img/logo.jpg
Bremen
upload.wikimedia.org/wikipedia/commons/thumb/6/64/Bremen_Wappen(Mittel).svg/467px-Bremen_Wappen(Mittel).svg.png
Case Study
tctechcrunch2011.files.wordpress.com/2006/09/ebaychinalogo.jpg
vs
img.chinainternetwatch.com/wp-content/uploads/taobao-logo.jpg
Discussion

Sources
http://businesscasestudies.co.uk/case-studies/by-topic/
http://www.kwintessential.co.uk/cultural-services/articles/resolving-cross-cultural-disputes.html
http://businesscasestudies.co.uk/business-theory/external-environment/international-issues.html
http://behindthewall.nbcnews.com/_news/2013/09/23/20653611-why-big-american-businesses-fail-in-china?lite
http://www.kwintessential.co.uk/cultural-services/articles/crosscultural-blunders.html
http://www.euronews.com/2013/11/29/enterprising-opportunities-running-your-business-in-other-countries/
http://99ebook.com/case-study-five-culture-clash-at-oyamada-industries/
youtube.com/watch?v=6_WAmt3cMdk
Wal-Mart in Germany
Google in China
German vs. Mexican Thinking
European-Asian teams
Course: Intercultural Training
Students: Denise Depner
Imke Prang
Teacher: Sandra Möhle

Different customer service
Different motivation techniques that annoyed employees rather than boosting their morale
Different customer habits
Different perception of friendliness

Problem: no analysis of local market & local customer needs
Problem: no understanding of customer preferences
Different mentality
No analysis of the Chinese market
One strategy for every market
Political censorship

Our suggestion: better analysis of local market and customer needs
What to do :
Instill awareness of distinct cultural profile differences
Help team members find middle ground
Establish rules need/frequency of communication about updates, progress, potential problems etc
Sensitize team members to the need to cover gaps in information and context due to lack of face-to-face contact

Conservative Mexican Gender Roles
Lack of Punctuality
Solution: Communication
Show respect
Show you care
Strike a balance
Basic knowledge
Full transcript