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Business is Business
Transcript of Business is Business
Business is Business in any Country?
Personal relationships („guanxi“)
“ IKEA once tried to sell a workbench called FARTFULL - not
a hugely popular product for obvious reasons”
Acceptance of foreign investors
Business is globalizing
Ebay in China
Wal-Mart in Germany
Google in China
German vs. Mexican Thinking
Course: Intercultural Training
Students: Denise Depner
Teacher: Sandra Möhle
Different customer service
Different motivation techniques that annoyed employees rather than boosting their morale
Different customer habits
Different perception of friendliness
Problem: no analysis of local market & local customer needs
Problem: no understanding of customer preferences
No analysis of the Chinese market
One strategy for every market
Our suggestion: better analysis of local market and customer needs
What to do :
Instill awareness of distinct cultural profile differences
Help team members find middle ground
Establish rules need/frequency of communication about updates, progress, potential problems etc
Sensitize team members to the need to cover gaps in information and context due to lack of face-to-face contact
Conservative Mexican Gender Roles
Lack of Punctuality
Show you care
Strike a balance