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SWOT analysis: Rolls Royce

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by

Ruben Cams

on 11 December 2013

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Transcript of SWOT analysis: Rolls Royce

ROLLS ROYCE
SWOT analysis:
By Steven Vandebroek & Ruben Cams
Strengths
Weaknesses
- Strong name
- Deliveries to the most prominent people
- Heritage
- Quality, precision
- Suspension system
- Only for the richest people
- Small turnover
- At first : ownership by BMW

Opportunities
- China
- Middle - East
- Limited editions
- Aircraft engines

Treats
- Economic crisis??
- Emissions
- engine size

Calendar Year Total Sales
1978 - 3,357
2005 - 796
2006 - 805
2007 - 1,010
2008 - 1,212
2009 - 1,002
2010 - 2,711
2011 - 3,538
2012 - 3,575


Rolls Royce Phantom Renault Megane
18 MPG 46.6 MPG
374.2 g CO2/km 156.2 g CO2/km
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