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Jewelry Store Interior
Transcript of Jewelry Store Interior
A jewelry is a form of personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.
A jewellery store is a firm that sells and buys jewellery. Sometimes, it is also engaged in trading. INTRODUCTION When entering a jewelry store, customers expect elegance.
Stores should be designed to favorably showcase the jewelry collection, allow customers to browse with ease and maintain security.
A retailer should draw upon the company's business goals, vision statement and brand identity when developing store designs. JEWELLERY STORE LAYOUT STRAIGHT PLAN
The least expensive to install because it relies upon walls and fixtures for uniform display lines.
Offers the best site lines for sales personnel and the most relaxed traffic patterns. JEWELLERY STORE LAYOUT GEOMETRIC PLAN
Showcases islands of goods, while a mixed layout heightens a store's functionality.
The most expensive plan to install. Jewellery shops with other high end boutiques work best with this layout. SAMPLE LAYOUTS DESIGNING A JEWELLERY
STORE INTERIOR FACTORS TO CONSIDER IN DESIGNING A JEWELLERY STORE Location
Target clientele / customers
Quality and kind of products
Staff and client security
Different price points
Average age of clientele
Brands you carry * STORE ATMOSPHERE Selling jewelry is about creating emotional connection where the jewelry becomes a symbol for the gift-giver's feelings.
Materials such as high-density low-pile carpeting would be appealing if you desire a quiet atmosphere.
Hard surfaces such as tiles or wood floors, mirrored walls, and minimal upholstery are needed if you desire a high-energy atmosphere. STORE CEILING CEILING HEIGHT
One of the most important factors that goes into a plan for lighting a jewelry store in such a way that the merchandise looks spectacular.
As the source of light moves farther away from the merchandise, the power and intensity of the light diminishes.
Stores with ceiling that are taller either have to use more lights that are spaced closer together to illuminate a showcase, or bring the light source closer by dropping down a track or using a pendant. SAMPLE STORE CEILINGS STORE LIGHTING "You can have the most beautiful store and the best jewelry, but in the end you want to be able to present your jewelry in the best possible light." (Mickey Minagorri, 2004)
The primary purpose of lighting is to improve the display of merchandise.
In the sales area, 3 basic categories of lighting are used:
Peripheral lighting TYPES OF LIGHTING TRACK
This provides the most versatile as fixtures can be moved and repositioned with ease.
This provides the sleekest look. The store owner will be limited in their ability to add or decrease light as well as limitations with moving merchandise and showcases around inside the store. TYPES OF LIGHTING PENDANTS
Pendants are a great way to bring a light source closer to the showcases where the ceilings are high
INSIDE SHOWCASE LIGHTING
Having lighting inside a showcase adds sparkle and glitter to the jewelry. The best lighting for inside a case is LED. LIGHTING PROPERTIES Dmitri Smolen's three priorities for lightning showcases:
Proper lighting should not cast shadows and should allow the product to sparkle.
When the customer is in front of or leans toward the showcase, he or she should not cast a shadow over the product.
Heat and coloring of the light source should be calculated and controlled. SAMPLES OF DIFFERENT LIGHTING IDEAS SAMPLES OF DIFFERENT LIGHTING IDEAS STORE WALL It is functional to use muted or neutral colored walls to create a relaxing and an elegant feel.
Painting one wall a bold color is an effective way to not only spice up the space, but also to make it look larger.
Putting colorful printed fabric or wallpaper on one of your walls is another way to achieve the same effect, while adding eye-catching textures and patterns to your store. SAMPLES OF DIFFERENT WALL DESIGNS SAMPLES OF DIFFERENT WALL DESIGNS STORE FLOOR After walls, floors are the largest component in an interior design scheme and so offer an excellent platform to enhance the overall look of a jewelry store environment.
Floors can form a lasting impression on the consumer – even encouraging them to purchase.
Seamless tiles, wood planks, granite, and stone carpets are some examples.
Considerations include cleanability, impressive abrasion, scratch and wear resistance to ensure that the floor continues to look its best underfoot over time. SAMPLES OF DIFFERENT FLOORING MATERIALS STORE FIXTURES AND FURNITURE DISPLAY FIXTURES
Used in storing and protecting merchandise:
Glass cabinet displays
Showcases GLASS JEWELRY DISPLAY CASES GLASS JEWELRY DIPLAY DRAWERS GLASS JEWELRY DIPLAY CABINETS DISPLAY STANDS JEWELRY STORE STOOL STORE ACCESSORIES MIRRORS
Have plenty of mirrors on hand so that your customers can observe the jewelry on themselves.
“Once they’ve touched it and especially once they’ve tried it on, they start to feel a sense of ownership. And that translates into sales!” - Rena Klingenberg
Klingenberg suggests placing mirrors at convenient spots on your display table, to encourage customers to try on your jewelry. STORE ACCESSORIES MANNEQUINS
Mannequins pull the customer’s eye up and out into the expanse of the store.
Maintain at least two full sets of differently styled mannequins, and rotate between the two.
FLOWERS, SCULPTURE and other AESTHETIC TOUCHES complement the ambiance of the shop. JEWELRY DISPLAY DO'S AND DONT'S Jewelry displays should match the personality of your jewelry
They should reflect the style and personality of the jewelry line and the taste of the targeted customer.
Jewelry should not disappear in jewelry displays
Jewelry should show up against whatever props and background materials you use.
For a professional image, create a unified look
Choose no more than 3 colors for your display elements and tablecloths - for example gray, white, and blue.
Also choose no more than 3 textures - for example stone, lace, and linen.
Your Jewelry Booth Needs Lots of Mirrors
You have a much better chance of selling a piece of jewelry if the customer tries it on. Customers need to see how jewelry looks on them before they buy. STORE COLOR The most eye-catching element of the display
Leave the floor and walls of your display space a neutral color, such as beige or gray, and change the display colors to generate a feeling about the items you're featuring in your window.
Use soft hues to "push" the merchandise forward visually.
Dramatic interiors can be created by using dark colors on walls, ceiling, and floors if this is a reflection of the merchandise mix and target customer. SAMPLES OF DIFFERENT STORE DESIGNS JEWELRY STORE SECURITY AND SAFETY The safety and security of your employees, customers and visitors is paramount. You need to manage threats on every area, from organized crime to a single disruptive individual.
Security gates in doorways, security cameras in obvious locations, and uniformed security guards patrolling the store are all strong deterrents. Jewelry Stores in Megamall Alexis Jewelmer Jewelry Stores in Shang ri La My Diamond Bvlgari Thank you for listening References http://www.jckonline.com/article/285060-Displaying_Jewelry_in_the_Best_Light.php
http://mindfuldesignconsulting.com/jewelry-store-design-milan-commercial-interior/ Michelis Tiffany & Co. Swarovski