Jewelry Store Interior

JEWELRY STORE INTERIOR

Prepared by Miriam Fetizanan and Ira Pilario

JEWELRY STORE STOOL

SAMPLE LAYOUTS

SAMPLES OF DIFFERENT LIGHTING IDEAS

STORE ACCESSORIES

References

http://www.jckonline.com/article/285060-Displaying_Jewelry_in_the_Best_Light.php

http://smallbusiness.chron.com/design-jewelry-shop-14626.html

http://www.blog.robinmuto.com/2009/10/17/show-tell-lighting-a-jewelry-store/

http://mindfuldesignconsulting.com/jewelry-store-design-commercial-interior/

http://mindfuldesignconsulting.com/jewelry-store-design-milan-commercial-interior/

MIRRORS

Have plenty of mirrors on hand so that your customers can observe the jewelry on themselves.

“Once they’ve touched it and especially once they’ve tried it on, they start to feel a sense of ownership. And that translates into sales!” - Rena Klingenberg

Klingenberg suggests placing mirrors at convenient spots on your display table, to encourage customers to try on your jewelry.

DISPLAY STANDS

JEWELLERY STORE LAYOUT

STORE WALL

SAMPLES OF DIFFERENT LIGHTING IDEAS

It is functional to use muted or neutral colored walls to create a relaxing and an elegant feel.

Painting one wall a bold color is an effective way to not only spice up the space, but also to make it look larger.

Putting colorful printed fabric or wallpaper on one of your walls is another way to achieve the same effect, while adding eye-catching textures and patterns to your store.

GEOMETRIC PLAN

Showcases islands of goods, while a mixed layout heightens a store's functionality.

ANGULAR PLAN

The most expensive plan to install. Jewellery shops with other high end boutiques work best with this layout.

DESIGNING A JEWELLERY

STORE INTERIOR

Thank you for listening

STORE ACCESSORIES

SAMPLES OF DIFFERENT WALL DESIGNS

JEWELLERY STORE LAYOUT

MANNEQUINS

Mannequins pull the customer’s eye up and out into the expanse of the store.

Maintain at least two full sets of differently styled mannequins, and rotate between the two.

FLOWERS, SCULPTURE and other AESTHETIC TOUCHES complement the ambiance of the shop.

LIGHTING PROPERTIES

FACTORS TO CONSIDER IN DESIGNING A JEWELLERY STORE

GLASS JEWELRY DIPLAY CABINETS

Dmitri Smolen's three priorities for lightning showcases:

• Proper lighting should not cast shadows and should allow the product to sparkle.
• When the customer is in front of or leans toward the showcase, he or she should not cast a shadow over the product.
• Heat and coloring of the light source should be calculated and controlled.

Bvlgari

STRAIGHT PLAN

The least expensive to install because it relies upon walls and fixtures for uniform display lines.

DIAGONAL PLAN

Offers the best site lines for sales personnel and the most relaxed traffic patterns.

• Location
• Target clientele / customers
• Quality and kind of products
• Proper lighting
• Staff and client security
• Different price points
• Average age of clientele
• Brands you carry *

SAMPLES OF DIFFERENT WALL DESIGNS

Swarovski

JEWELRY DISPLAY DO'S AND DONT'S

TYPES OF LIGHTING

Jewelry displays should match the personality of your jewelry

They should reflect the style and personality of the jewelry line and the taste of the targeted customer.

Jewelry should not disappear in jewelry displays

Jewelry should show up against whatever props and background materials you use.

For a professional image, create a unified look

Choose no more than 3 colors for your display elements and tablecloths - for example gray, white, and blue.

Also choose no more than 3 textures - for example stone, lace, and linen.

Your Jewelry Booth Needs Lots of Mirrors

You have a much better chance of selling a piece of jewelry if the customer tries it on. Customers need to see how jewelry looks on them before they buy.

PENDANTS

Pendants are a great way to bring a light source closer to the showcases where the ceilings are high

INSIDE SHOWCASE LIGHTING

Having lighting inside a showcase adds sparkle and glitter to the jewelry. The best lighting for inside a case is LED.

STORE ATMOSPHERE

Jewelry Stores in Shang ri La

My Diamond

INTRODUCTION

STORE FLOOR

GLASS JEWELRY DIPLAY DRAWERS

Selling jewelry is about creating emotional connection where the jewelry becomes a symbol for the gift-giver's feelings.

Materials such as high-density low-pile carpeting would be appealing if you desire a quiet atmosphere.

Hard surfaces such as tiles or wood floors, mirrored walls, and minimal upholstery are needed if you desire a high-energy atmosphere.

Tiffany & Co.

After walls, floors are the largest component in an interior design scheme and so offer an excellent platform to enhance the overall look of a jewelry store environment.

Floors can form a lasting impression on the consumer – even encouraging them to purchase.

Seamless tiles, wood planks, granite, and stone carpets are some examples.

Considerations include cleanability, impressive abrasion, scratch and wear resistance to ensure that the floor continues to look its best underfoot over time.

TYPES OF LIGHTING

STORE COLOR

When entering a jewelry store, customers expect elegance.

Stores should be designed to favorably showcase the jewelry collection, allow customers to browse with ease and maintain security.

A retailer should draw upon the company's business goals, vision statement and brand identity when developing store designs.

TRACK

This provides the most versatile as fixtures can be moved and repositioned with ease.

RECESSED

This provides the sleekest look. The store owner will be limited in their ability to add or decrease light as well as limitations with moving merchandise and showcases around inside the store.

Jewelmer

STORE CEILING

The most eye-catching element of the display

Leave the floor and walls of your display space a neutral color, such as beige or gray, and change the display colors to generate a feeling about the items you're featuring in your window.

Use soft hues to "push" the merchandise forward visually.

Dramatic interiors can be created by using dark colors on walls, ceiling, and floors if this is a reflection of the merchandise mix and target customer.

SAMPLES OF DIFFERENT FLOORING MATERIALS

STORE LIGHTING

CEILING HEIGHT

One of the most important factors that goes into a plan for lighting a jewelry store in such a way that the merchandise looks spectacular.

As the source of light moves farther away from the merchandise, the power and intensity of the light diminishes.

Stores with ceiling that are taller either have to use more lights that are spaced closer together to illuminate a showcase, or bring the light source closer by dropping down a track or using a pendant.

"You can have the most beautiful store and the best jewelry, but in the end you want to be able to present your jewelry in the best possible light." (Mickey Minagorri, 2004)

The primary purpose of lighting is to improve the display of merchandise.

In the sales area, 3 basic categories of lighting are used:

• General lighting
• Accent lighting
• Peripheral lighting

GLASS JEWELRY DISPLAY CASES

Jewelry Stores in Megamall

SAMPLES OF DIFFERENT STORE DESIGNS

Alexis

Michelis

DEFINITION

SAMPLE STORE CEILINGS

JEWELRY STORE SECURITY AND SAFETY

STORE FIXTURES AND FURNITURE

The safety and security of your employees, customers and visitors is paramount. You need to manage threats on every area, from organized crime to a single disruptive individual.

Security gates in doorways, security cameras in obvious locations, and uniformed security guards patrolling the store are all strong deterrents.

The word jewelry is derived from the word jewel, which was anglicized from the Old French "jouel" and beyond that, to the Latin word "jocale", meaning “play thing.”

A jewelry is a form of personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.

A jewellery store is a firm that sells and buys jewellery. Sometimes, it is also engaged in trading.

DISPLAY FIXTURES

Used in storing and protecting merchandise:

Glass cabinet displays

Wall shelves

Display cases

Cabinets

Drawer units

Showcases