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Facebook MIS

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suchada phinthongpun

on 17 January 2015

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Transcript of Facebook MIS

Background
Competitors and
Facebook Graph Search

FACEBOOK

Facebook for websites
and Applications

A Brief History of
Social Networking Sites

In October 2012, It's finally happened: Facebook
exceeded 1 billion users
.
On February 4, 2004, Mark Zuckerberg relaunched with a new website "Thefacebook".
A focus on "
helping people become more open, sharing more information
"
Net income for 2011 reached $1 billion in 2011
, on revenue of $3.7 billion
Facebook's
IPO be the biggest IPO in American history
In February 2012, in an initial public offering (IPO) that
valued Facebook at $104 billion.
Social networking sites allowed users to construct personal profiles of other users, and communicate with each other publicly or privately.
Six Degrees, was founded in 1997 and it was shut down in 2000
Friendster launched in 2002 as one of the first social networking sites. The service allowed users to communicate with other members, share online content and media, discover new events, brands, and hobbies.
MySpace ( myspace.com) is an online social networking service, allowing users to share messages, interests and photos with a growing body of friends. Users can send emails, post videos, listen to music, and write blogs; the site also includes classified ads and posting of events.
1997
2002
2004
Outstanding Issues
Building
the Open Graph
Adoption
of Mobile Apps
Facebook for website
Once logon user could interact with facebook friends in the context of 3 rd web site
In April 2009, With the
Facebook Open Stream API (application programming interface)
users will be able to use applications to read and interact with their stream, anywhere.
Twelve months later, around the time when Facebook registered its
400 millionth user, the company introduced the "like" button for Websites.
Open Graph
With The Open Graph API, user experiences, such as listening to music or reading an article could be automatically shared with friends when a user engaged with a website or application in a meaningful way.
Facebook says it drove 160 million visitors and 1.1 billion visits to third-party apps last month, up from 60 million visitors and 320 million visits in February. And now seven of the top 10 grossing iOS apps and six of the top Android apps integrate it to power discovery and virality
.
Facebook to be deeply integrated into Apple IOS 6 in 2012.
By March 2007, South by Southwest, a music, film and interactive conference and festival held annually in Austin, Texas, gave it the award for “Best Blog”.
Twitter
Graph Search
Google
Team Member
Users posted short status messaging , all updated immediately
Its feed fits the criteria: a large amount of data (tweets) and a
real-time platform
.
In June 2009, Facebook Launches Real-Time Search for Everyone
By March 2009, Twitter had to an estimated six million users.
Orkut is a social networking website that is owned and operated by Google. The service is designed to help users meet new and old friends and maintain existing relationships.
In May 2008, Google announced
Friend Connect
to complete with Facebook for Websites
"
Google Buzz
", Launched in February of 2010, it was intended as a social sharing tool fully integrated into Gmail.
The new Google social network, called
Google+
in June 2011
Largest Social Online network
219 billion photo
85% of the revenue came from advertising
15% came form sales of virtual goods by third-party developers on Facebook Platform.
Facebook
IPO Analysis
IPO Stock price declined steadily
Advertisers cautious to increase Facebook Ad budget , User clicked 5 Ads for 10,000 displayed
50% Facebook users use smartphone and tablets, But no Effective Mobile Ad Strategy
How to increase Revenue ?
Option1:
Invest more advertising products
Option2:
Invest further in the Platform to help company develop application
Timeline of
Social Networking Sites
Today’s major players

Facebook Ads
Facebook Ads Products
Facebook Ads
Corporate Page
Social Ad
Sponsored Stories and Ads for Applications
Promoted Page
Log out Screen Ads
Mobile Sponsored Stories
Facebook Ads
Display Ads
Facebook Pages
Social Media Marketing
Target Audience
Cost per click
Corporate Page
Create Free custom Facebook pages for Business, brands, products, artists
Intent of getting users to "like"
Social Ads
Leverage user's social relationships
Promoted Posts
For Page
: Brand page owners pay to push content to broader audience
For Profile:
Promote your post , Cost $7
Sponsored Stories
How it work ?
specific stories such as Page Likes, Check-ins, and Page Posts
Sponsored Story looks like in the feed when the ad is content-based:
Log out Screen Ads

Paying around $700,000 for log out ad
Mobile
Sponsored Stories
Facebook Platform
Facebook Platform
A set of tools that enable 3rd developers to develop application inside facebook environment
Issues
1. Small number of application accounted for most usage , develop under exclusive development agreement
2. Application "most silly , useless
3. Some developer failed to platform rules , violate privacy violation
4. Facebook allow developer keep all advertising
The platform and Social Gaming
Facebook Platform
Leading Facebook Application
Facebook Credit
Virtual Currency
30% fee that Facebook takes from all Credits transactions on third party applications.
Developer can integrate Facebook Platform capability into
third-party website
,
application

When user visited a "Non-facebook site" for 1st time
Facebook for website save time by click
3rd Website pulled personal data from Facebook Profiles to create account

3 rd website send information on a user's activities on the web site to facebook friend
Permission with Login Facebook
User's personal information
About Me
User's friend Facebook ID
3rd website received all of this data one user authorized Access
Submit Facebook for website integration for approval to make sure followed
Facebook's guidelines
and
protect use privacy
Benefit
1. Increase more user registration
2. Increase in user engagement (Review and user generated contents)
Open Stream API
Like button
Send button
Comment
Activity Feeds
Recommendation
Like Box
Login Button
Registration
Facepile
Live Stream

Allowed developer to incorporate Facebook's activity stream of user' update,photo,links and comment
inside third party application and website
The new Google social network, called
Google+
in June 2011
Privacy Concerns
2004 : only available to users with .edu address, shared social network at school
Next allowed user manage their privacy
170 permission setting
Facebook privacy settings changed in 2009, making public the default setting, more information became shared.
Complex environment
2006
2010
2013
2012
2001
2004-2005
2004 - 2005
Restricted membership with ".edu" email address
Restricted profile visibility to member same university
Created Trust Environment to share information
2005
In June 2005, Facebook quickly took hold in the midwestern and southern US. By May 2008, Facebook supports over 800 college networks.
2005
In September of 2005, high school networks were added to the site and international schools as well as photo sharing features were added in October.
Finance in 2005
Parker provided the introduction to their first investor,
Peter Thiel, cofounder of PayPal
and managing partner of The Founders Fund.
Thiel invested $500,000 into Facebook.
In September 2005, Facebook
received $25 million in funding from Greylock Partners and Meritech Capital
, as well as previous investors
Accel Partners
and
Peter Thiel.
The pre-money valuation for this deal was about $525 million.
Yahoo attempted to acquire the company for $1 billion dollars.
Reports actually indicated that Zuckerberg made a verbal agreement
to sell Facebook to Yahoo but Zuckerberg turned down an acquisition offer.

Summer in 2006
September 2006, Facebook
anybody who is at least 13 and has a valid email address can sign up
or a mobile phone, thereby making it possible for people who do not have email addresses to register.
September 2006
On September
2006, Facebook introduced the
News Feed
which appeared on the homepage and the mini-feed which appeared on each person's profile page (and has since been replaced by Timeline).
In 2011
, Facebook has
redesigned the News Feed
and officially
launched a ticker
in the right hand side of the screen.
New Feeds
New Feeds factors
- How often you interact with the friend, page or public features (Frequency of engagement)
- The number of likes, shared and comments a post receives (Affinity)
- How much you have interacted with this type of post (image,video,text,link) in the post (Widget)
- Whether or not you and other people across Facebook are hiding or reporting given post (negative feedback)
2009
2011
Facebook Timeline
is a radical new profile page design that Facebook will launch around the end of September 2011. The new Facebook profile is divided into
two main columns
, with a line down the middle representing the passage of time.
Facebook has rolled out
Promoted Posts
for Facebook Brands. This is an advertising tool that allows more of your fans to see your status updates. To use this tool, you’ll have to pay. It will
cost $7/post.
Sponsored stories
are messages coming from friends about them engaging with a Page, app or event that a business, organization or individual has paid to highlight so there's a better chance people see them.
Facebook made about $230 million on Sponsored Stories.
2012
Full transcript