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Revitalze Shark Energy Drink
Transcript of Revitalze Shark Energy Drink
Shark is an energy drink, have no particular difference from other local brands, high priced, generic taste.
What needs changing
to appeal customers product needs to be effective, better tasting, and varied.
Revitalize Shark Energy Drink
New Name and logo
About the product
The A team
Abdullah al Mahmud
Sakib -ur- Rahman
Rafaitul Islam Tanvir
A Brief history
Product name: Shark Energy Drink.
mother company :Osotspa Co., Ltd. International Division. Thailand.
Local brand distributor ''GLOBAL BEVERAGE LIMITED".
2nd energy drink in bangladesh.
Marketing Strategy: niche marketing
Competitors - Speed, Tiger, Bigboss
it's no longer a sought after
current shark packaging is expensive, glass-made.
Packaging that is great looking, convenient,
safe and cheap.
In Bangladesh market once BAD NAME
ALWAYS A BAD NAME. a new name
Current logo is based on the rand name.
A new logo is required.
Old shark did not stand out among its
competitors. To create brand equity our
messages must be BELIEVABLE,
INFORMATIVE and DIFFERENT.
our consumers are of a developing country. High
price is repulsive to them. to effectively sell new
pricing policy is needed.
shows it's weak position in the market
sharks not available in stores
thus according to BCG matrix
shark is with low market growth, low relative market share a ''DOG''.
most people prefer SPEED,Tiger over shark
Teenagers and people in 18-25 age segment
Extreme sports enthusiasts
Anyone who needs energy in daily life activities.
convenient price design.
Efficient, Effective, Low-Price
Experiance, personality and Value
Strong Brand Ambassadors
Buzz Marketing, Community webpage, WOM, Charity events.
Unique sports events, music contest, sales demos.