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Revitalze Shark Energy Drink

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by

tashdeed uthshas

on 18 April 2015

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Transcript of Revitalze Shark Energy Drink

Over-all Image
Shark is an energy drink, have no particular difference from other local brands, high priced, generic taste.
Market Share
Brand Analysis
overall image
What needs changing
to appeal customers product needs to be effective, better tasting, and varied.
Positioning
Revitalize Shark Energy Drink
Market share
general perception
General Perception
Product
packaging
communication strategy
Target Market
New Name and logo
About the product
competetive advantage
IMC strategy
CONCLUSION
Advertising
Public Relation
Sales Promotion
Introduction
Group
The A team

Rebranding project
presented by
Kazi Ashif-uz-Zaman
Abdullah al Mahmud
Sakib -ur- Rahman
Tanveer Ahsan
Rafaitul Islam Tanvir
QUESTIONS ?
A Brief history
Product name: Shark Energy Drink.
mother company :Osotspa Co., Ltd. International Division. Thailand.
Local brand distributor ''GLOBAL BEVERAGE LIMITED".
2nd energy drink in bangladesh.
Marketing Strategy: niche marketing
Competitors - Speed, Tiger, Bigboss
it's no longer a sought after
brand.
product,packaging
price
name,logo
communication strategy
current shark packaging is expensive, glass-made.
Packaging that is great looking, convenient,
safe and cheap.
Name
In Bangladesh market once BAD NAME
ALWAYS A BAD NAME. a new name
is needed
Logo
Current logo is based on the rand name.
A new logo is required.
Old shark did not stand out among its
competitors. To create brand equity our
messages must be BELIEVABLE,
INFORMATIVE and DIFFERENT.
price
our consumers are of a developing country. High
price is repulsive to them. to effectively sell new
pricing policy is needed.
SWOT Analysis
shows it's weak position in the market
Interviewing Retailers
sharks not available in stores
thus according to BCG matrix
shark is with low market growth, low relative market share a ''DOG''.
most people prefer SPEED,Tiger over shark
Teenagers and people in 18-25 age segment
Extreme sports enthusiasts
hip-hop crowd
Adventurers
-AND-
Anyone who needs energy in daily life activities.
FALCON
-
Energy drink
TAG line:

RISE BEYOND
superior ingredients.
Varied products.
Proper lebeling.
Experiance.
convenient price design.
Product Differentiation
Efficient, Effective, Low-Price
Image Differentiation
Experiance, personality and Value
People Differentiation
Strong Brand Ambassadors
Cable tv,billboard,newspaper,
Social network.
Buzz Marketing, Community webpage, WOM, Charity events.
Unique sports events, music contest, sales demos.
new product
Full transcript