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Ice Cream Restaurant Project

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by

Travis Morton

on 9 May 2013

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Transcript of Ice Cream Restaurant Project

ABOUT HAAGEN DAZS THE RESTAURANT PROJECT HAAGEN DAZS MOVIE TOWNE OPERATIONS MENU BASED ON THE CONCEPT OF: Reuben Mattus Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother's ice cream business selling fruit ice and ice cream pops from a horse-drawn wagon in the bustling streets of the Bronx, New York. to produce the finest ice cream available, he insisted on using only the finest, purest ingredients. By 1960,Mr. Mattus, supported by his wife Rose, decided to form a new company dedicated to his ice cream vision. he called his new brand Häagen-Dazs, to convey an aura of the old-world traditions and craftsmanship to which he remained dedicated. Häagen-Dazs ice cream started out with only three flavors: vanilla, chocolate, and coffee. but Mr. Mattus' passion for quality soon took him to the four corners of the globe. his unique ice cream recipes included dark chocolate from Belgium and hand-picked vanilla beans from Madagascar, creating distinctive and indulgent taste experiences. in 1976, Mr. Mattus' daughter Doris opened the first Häagen-Dazs® Shop. it was an immediate success, and its popularity led to a rapid expansion of Häagen-Dazs® Shops across the country. in 1983 Mr. Mattus agreed to sell the Häagen-Dazs brand to The Pillsbury Company, which remained committed to the tradition of superior quality and innovation on which Häagen-Dazs ice cream was founded. since then, it has become a global phenomenon, available in 50 countries. the same careful attention to quality that Reuben Mattus built into every Häagen-Dazs product remains today. ice cream lovers the world over now recognize the unique Häagen-Dazs logo as synonymous with the ultimate super-premium ice cream. HADCO Limited is the Franchise holder for Haagen-Dazs Shops in Trinidad and Tobago. Since opening their first store in Ellerslie Plaza, in Maraval in 2003, they have grown to five other locations and also one in Barbados. CREME DER CREME CREME DE CREME is a local ice cream shop providing a healthy alternative to ice cream that is just as or even more tasty yet keeps your waist line in mind. Creme Der Creme will target the fitness enthusiast, health conscious families with young ice cream lovers and people with who require a low sugar diet. We will target people looking for guilt free indulgence. The concept was developed based on Haagen Dazs located at Movie Towne, Invaders Bay, Port of Spain. The Movie Towne complex consists of a cinema, various shops and restaurants and other establishments for recreation. The location is on the Audrey Jeffers Highway providing a non stop flow of customers by its easy access. Sitting in mid courtyard, the shop stands alone between shopping stores. It is glass enclosed with two access points on opposite sides and one table and three stools inside. There is a lounge setting outside with ten tables seating 5 each. The courtyard is of shale stone and tiled pillars CREME DER CREME will be aiming to open its doors at the new Movie Towne complex in Corinth, San Fernando in south Trinidad. This will be Movie Towne's fourth location in Trinidad and Tobago and will be on 18 acres of real estate. CREME DER CREME will therefore seek to capitalize on Movie Towne's star like attractiveness to southerners. Creme der Creme will be designed similarly to Haagen-Daz with a glass enclosed shop permitting exterior viewing of its delicacies. There will be table and lounge facilities as well but the theme of the shop will be focused on health. There will be images of healthy indulgences that remind the customer that tasty goodies can be healthy as well. Haagen-Dazs menu comprises of Creme der creme's menu will be much more healthier (and tasty at the same time) and at a competitive price thus providing a healthier alternative to that of Haagen-Dazs. Vanilla delight - $18 per scoop Double Chocolate - $20 per scoop sugar free fat free instant chocolate pudding mix
splenda
fat free evaporated skim milk
fat free milk fat free evaporated skim milk
fat free milk
Splenda
vanilla
salt fat free whipping cream
fat free milk
natural green tea powder (matcha powder)
splenda sugar
salt

Green Tea ice Cream - $20 per scoop SPECIALTY ICE CREAM avocados
fresh lime juice
Truvia
plain yogurt
unsweetened vanilla almond milk
vanilla extract SPECIALTY ICE CREAM KEY LIME AVOCADO - $20 per scoop SHAKES AND SMOOTHIES it’s got a hearty dose of spinach which can actually help speed healing because it’s a great source of vitamin K.

2-3 cups organic spinach
1 cup milk (or juice) of choice
1 banana
¼ cup blueberries, frozen
¼ cup blackberries, frozen
3 ice cubes Black and Blue - $45 For lasting energy throughout a long workout. Raisins, skim milk, and honey, are especially good to fuel a cardio session.

1 scoop chocolate protein powder
1 banana
1 teaspoon cinnamon
1 teaspoon honey
¼ cup low fat plain yogurt
¼ cup nonfat milk
10 almonds
1 tablespoon raisins
3 ice cubes Trail Mix - $45 Chocolate milk can help the body recover after exercise because of its carb-to-protein ratio (four to one). And combining chocolate, peanut butter, and banana is always a win.

1 medium banana
1 tablespoon peanut butter
1 cup low-fat chocolate milk
3 ice cubes Chunky Monkey - $45 It’s got healthy fats — coconut butter and nuts — and lots of fruit. This is thanksgiving.

½ cup almond milk
½ cup pumpkin puree
¼ cup cranberries, frozen
¼ cup raw cashews
1 small apple, diced
¼ orange, peeled (or a splash of OJ)
2 tablespoons coconut butter
¾ teaspoon cinnamon Pumpkin Cranberry - $45 This treat uses apple cider, which is a good source of potassium and vitamin C.

1 cup apple cider
½ apple, peeled and diced
½ cup low-fat vanilla frozen yogurt
1 tablespoon caramel sauce
½ teaspoon cinnamon
3 ice cubes DESSERT - CARAMEL APPLE CIDER The addition of cinnamon cream cheese wedges make this smoothie incredibly smooth for just 45 calories a for each little triangle. For added creaminess and tons of protein, the yogurt and cottage cheese work wonders. Garnished with graham cracker crumbs for extra fun.

1 banana, frozen
1/2 cup frozen blueberries
½ cup unsweetened vanilla almond milk
½ cup vanilla Greek yogurt
¼ cup low-fat cottage cheese
2 Laughing Cow cinnamon cream cheese wedges Banana Cheesecake - $45 FROZEN YOGURT AND SORBET Nutritional Information
Calories :77
Fat :0.0g
Saturated fat :0.0g
Monounsaturated fat :0.0g
Polyunsaturated fat :0.0g
Protein :1g
Carbohydrates :20g
Fiber :2g
Cholesterol :0.0mg
Iron :0.0mg
Sodium :60mg
Calcium :7mg 3 cups fresh or frozen blueberries, thawed
1/2 cup water
2 tablespoons honey
1 teaspoon lemon zest
2 tablespoons fresh lemon juice
1/8 teaspoon salt Blueberry-Lemon Sorbet - $23 per scoop TOPPINGS AND XTRAS Chocolate covered strawberries - $6 Yogurt Parfait - $30 Choco-nut popcorn - $15
Peanut butter choc pretzels - $15
Pudding - $12
Fresh fruit - $4
Dark Chocolate - $4
All fruit popsicles - $7
Cereal and milk - $12
Fruit and cottage cheese - $15
Waffle-which - $15
Trail mix - $15
Drinks Chocolate Milk - $12
sparkling water - $10
Gatorade - $12
Lucozade - $8
Ribena - $9
Juices - $12
Coffees Hot Chocolate - $25 EMPLOYEE UNIFORMS Haagen-Dazs employees sport black caps over hair nets, Red or Black polo tops, black aprons over black long pants and black shoes. HOURS OF OPERATION Mon - 12 pm to 10 pm
Tues - 12 pm to 10 pm
Wed - 12 pm to 10 pm
Thurs - 12 pm to 10 pm
Fri - 12 pm to 12am
Sat - 12 pm to 12 am
Sun - 12 pm to 10 pm OPERATIONAL COSTS CREME DER CREME COMMERCIAL If the location acquired is indoor, the setting will be mall like. There will be a partitioned off area with tables 8 tables seating 4 as well as lounge chairs and couches for comfortable relaxation Exterior placement of the shop will provide the opportunity for customer relaxation in the shade of umbrellas and comfortable lounge chairs as well. ICE CREAM EXAMPLES 2 scoops - $35
3 scoops - $45
2 scoops, 2 toppings - $45
3 scoops, 3 toppings - $52
4 scoops, 4 toppings - $65
sundaes (3scoops of your choice, 3toppings) - $55 $25 - $30 Latte - $15 $10 - $18 Creme der Creme uniforms THE END

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HAAGEN-DAZS commercial HOURS OF OPERATION Mon - 12 pm to 10 pm
Tues - 12 pm to 10 pm
Wed - 12 pm to 10 pm
Thurs - 12 pm to 10 pm
Fri - 12 pm to 12am
Sat - 12 pm to 12 am
Sun - 12 pm to 10 pm
Full transcript