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Research: Contents Page

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by

Chris Taylor

on 23 November 2016

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Transcript of Research: Contents Page

TIMEOUT
SUSSEX LIFE
Image by Tom Mooring
RESEARCH:
KENT LIFE
CONTENTS PAGE
Direct addressing to audience, creating a relationship with the audience (uses and grats)
Categories are numbered for easier access of what the user wants to see - follows c&c's
Information of the date of issue, and who produces the magazine so the user can 'keep up to date.'
Same San-serif font used as on front cover to show consistency, targeted at a younger audience, bold language.
Use of more than 1 image shows that there is a range of different articles throughout the magazine which fulfills the cognitive needs of the user.
Images are using both long and short shots, giving a sense of location and allows the user to put themselves in the situation (uses & grats theory). Close ups are used for instant recognition.
This add-on stands out as a brighter colour used against the main colour scheme
The use and reference to the social media platforms that they use appeals to a younger audience by advertising through technology which the younger adience are more inclined to use rather than older people.
The term 'regulars' suggests that it is something that the target market will recognize if they usually read this magazine.
Unconventional align of the text, only uses one side of the page in one column, this instantly draws the attention of the user.
Reminder of who the producer of the magazine is, shows the issue date too, this is so the user can keep up to date with what is going on.
A set 3 column per page layout, structured in a more linear fashion compared to other magazines, appeals to target audience as it shows sophistication. Makes it easier for people to find what they need
Highlighted text to help with navigation needs, shorter description of what that article has to offer, entices and informs reader.
Listings of what is included in each section, (wide range of cognitive needs)
Barthes theory at work, using an engima, making the audience to want to find out more about a certain image.
Use of more than 1 image shows that there is a range of different articles throughout the magazine which fulfills the cognitive needs of the user.
Images are using both long and short shots, giving a sense of location and allows the user to put themselves in the situation (uses & grats theory). Close ups are used for instant recognition.
Cognitive needs are fulfilled, ease of acquiring information about specific topics.
Direct addressing to audience, creating a relationship with the audience (uses and grats)
Listings of what is included in each section, (wide range of cognitive needs)
A set 3 column per page layout, structured in a more linear fashion compared to other magazines, appeals to target audience as it shows sophistication. Makes it easier for people to find what they need
Use of more than 1 image shows that there is a range of different articles throughout the magazine which fulfills the cognitive needs of the user.
Reminder of who the producer of the magazine is, shows the issue date too, this is so the user can keep up to date with what is going on.
Images are using both long and short shots, giving a sense of location and allows the user to put themselves in the situation (uses & grats theory). Close ups are used for instant recognition.
Large text draws attention from the user and indicates importance.
Plain background and undetailed and this will keep the focus on the text that is above it.
The use and reference to the social media platforms that they use appeals to a younger audience by advertising through technology which the younger adience are more inclined to use rather than older people.
BRISTOL MAGAZINE
Highlighted text to help with navigation needs, shorter description of what that article has to offer, entices and informs reader.
The term 'regulars' suggests that it is something that the target market will recognize if they usually read this magazine.
Reminder of who the producer of the magazine is, shows the issue date too, this is so the user can keep up to date with what is going on.
Large text draws attention from the user and indicates importance.
Use of more than 1 image shows that there is a range of different articles throughout the magazine which fulfills the cognitive needs of the user.
Images are using both long and short shots, giving a sense of location and allows the user to put themselves in the situation (uses & grats theory). Close ups are used for instant recognition.
Plain background and undetailed and this will keep the focus on the text that is above it.
Listings of what is included in each section, (wide range of cognitive needs)
Cognitive needs are fulfilled, ease of acquiring information about specific topics.
Image heavy contents page, split page one half images the other half text, most of the focus is turned to the images on the right hand side. This suggests a younger audiences that would prefer to look at images than read.
CONCLUSIONS
These are the conclusions that I have come to while looking at the contents pages of four different magazines.
Text always aligned, mostly in columns of three with images placed above the text.
There is never just one image used, combination of both long shots and close ups
Bold San-serif title at the top of page to signify the title of the page or producer of magazine
Subheadings stand out by either using different colours, bold or italic features.
Text mostly black on a white undetailed background.
Articles numbered for ease of access to them, follows the hegemonic norm.
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