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150310_DircomCat_AC

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by

Adolfo Corujo

on 25 May 2015

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Transcript of 150310_DircomCat_AC

Tendencias en
Comunicación Digital

Barcelona, marzo 2015
Tendencia 7:

Periodismo de marca
Tendencia 2:
Mapa de poder
Tendencia 1
:
Inteligencia de riesgos y oportunidades
Gracias
Tendencia 5:
Storytelling Transmedia Interactivo

Tendencia 3:
Escucha de comuniades
Tendencia 4:

Análisis de actitudes

Tendencia 6
: Búsqueda de territorios
azules

Tendencia 9:
Social - Stakeholder Relationship Management
@adolfocorujo
Arte


Innovación
Tendencia 8:

Branded Entertainment
Escucha de comunidades
Medición de la reputación directa
Contar nuestras historias
Contar las historias
del consumidor
Contarlas en diferentes canales
Contarlas usando los canales
Contárselas al consumidor
Contarlas con el consumidor
Esperar que las escuchen
Conseguir que participen
STORYTELLING
INTERACTIVO
TRANSMEDIA
RESULTADO

Tendencia 8:
Interlocución directa entre empresas y comunidades
Medición de la reputación indirecta
Alertas
Tendencia 9:

Full transcript