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CSR for task 1

CSR
by

Elvin Opara

on 14 August 2013

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Transcript of CSR for task 1

Elvin Opara, 1001631, NINBOS10
Corporate Social Responsibility

What is CSR?
"CSR" stands for Corporate Social Responsibility

Can also be referred to as "corporate conscience", "social responsibility" or "sustainable business behavior", etc

Textbook definition is "CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms." (wikipedia.com)

Practical CSR approaches
Sustainability theory
company aims to create new products or services that in the long run create improvement in the societies they operate in => society benefits

Stakeholder theory
focus on every stakeholder in the entire company/organization enables the company to actively participate and enforce CSR policies from top to bottom to the supply chain network

Why bother with CSR?
Types of CSR
1. Corporations provide funding and resources for social causes like donating money or employee time to various charities, e.g. environmental causes
Innovation - company forces itself look for different solutions and new ideas originate

Cost saving - utilizing new ideas to save packaging material costs or energy costs

Long-term thinking - sustainability

Publicity benefits - company image, brand differentiation, social media, promotion

Workplace impact - a positive workplace environment yields better results and dedication from employees when they perceive that their company has a "conscience"

Issues that affect CSR from a company viewpoint
politics & state law

the organizational structure of the corporation

the attitude of the corporation

public opinion

profit & losses
2. Corporations develop a real plan to produce products or services that are in the best interest of society, e.g. using sustainable materials
ENVIRONMENT
SOCIETY
ECONOMY
http://en.wikipedia.org/wiki/Corporate_social_responsibility#Stakeholder_priorities

http://businessthatcares.blogspot.fi/2010/11/why-social-responsibility-is-important.html

http://www.research.utoronto.ca/corporate-social-responsibility/

http://www.forbes.com/sites/csr/2012/02/21/six-reasons-companies-should-embrace-csr/

http://truist.com/why-corporate-social-responsibility-is-so-important-in-2013/
"Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders."

(http://www.unido.org/what-we-do/trade/csr/what-is-csr.html)
environmental management

eco-efficiency

responsible sourcing
Key issues related to CSR
stakeholder engagement

labour standards and working conditions

employee and community relations
good governance

anti-corruption measures
social equity

gender balance

human rights
TRIPLE BOTTOM-LINE-APPROACH
More detailed definition
END OF PRESENTATION
Full transcript