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Social Mobilization


Glecy Del Rejoy

on 2 May 2013

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Transcript of Social Mobilization

Social Mobilization is a process of generating and sustaining the active and coordinated participation of all sectors at various levels to facilitate and accelerate the improvement of the situation of children, women, and other vulnerable and marginalized groups. People Empowerment Empowerment has become the term-of-choice to identify any group which currently suffers a lack of power to influence the course of events to its own advantage or to move some groups or organizations toward some new level of power. Meaning of Empowerment Payoffs Targets for Empowerment Define and communicate Sets goals and strategies Train Evaluate and improve Adjust the Organization's Structure Adjust the Organization's System Roles and Functions Controls for Empowerment Strategies for Empowerment Continuous Improvement Roots of Empowerment 1. Business and industry use only a fraction of the mental resource represented in their people;
2. Control is not the only or the best way to achieve organizational goals, and it is an impossible way to achieve superior performance and continuous improvement;
3. Competence is not private preserver of a few experts. Competence is widely diffused in an organization at all levels; and
4. People have greater personal ownership and demonstrate greater responsibility for that over which they have influence and which they experience "as theirs". University of The East Initiatives Vision & Mission Communication and Social Mobilization It evolves from the merging recipients of two concepts: * Communication
* Social Mobilization Communication is a relatively old concept that has been in use for the last 50 years by various international and local organizations in promoting development technologies in:

* Health * Population * Agriculture * Environment * Communication
* Local Government Units (LGU)
* Social Mobilization
* Sustainable Development
* Community Organizing/Organization Activation
* Organization Networking/Alliance Building
* Advocacy/Lobbying
* Resource Raising
* Social Action
* Community Organization
* Community Organizer
* Community Leader
* Integration
* Networking Figure 2. Empowerment Process Management Model C
N * Community Organizing/
Organization Activating
* Networking Alliance Building
* Social Campaign
* Advocacy/Lobbying
* Resource/Fund Raising Sustainable Development Figure 3. Communication and Social Mobilization Model Figure 4. Components of Social Mobilization 1. Communication 2. Community Organizing/
Organization Activating 3. Organization Networking/
Alliance Building 4. Advocacy/Lobbying 5. Fund Sourcing/Raising 6.Social Action Strategies * Participatory
* Segmented
* Empowered
* Decentralized
* Comprehensive
* Action-oriented Community Organizing/
Organization Activation Plan Networking/Alliance
Building Plan Advocacy/Lobbying Plan Resource/Fund
Raising Plan Social Campaign Plan Communication Plan Monitoring/
Evaluation Plan Figure 5. Components of Social Mobilization Community Organizing Principles 1. Trust in the people in their capacity to change and develop.
2. Start where the people are, in terms of their need, resources, and capabilities.
3. Community organizing should be based on the interest of the poor and the devastated.
4. Community organizing should result in people working for a self-reliant community and society.
5. In working with the people, the majority rules but the minority should be respected.
6. Community organizing should be gender sensitive. Small Group Mobilization Such limited mobilization is usually called for the following reasons: a. to facilitate immediate response
* search and rescue operations
* evacuation
* immediate feeding
* emotional and psychological counseling
b. to respond to a limited disaster situation
c. in cases of physical isolation of the affected area Community-Wide Mobilization The Community-wide approach has the following components: * Advocacy
* Information-education and communication (IEC)
* Community Organizing
* Training
* Monitoring
* Evaluation Networking Its Uses:
* It ensures resources sharing or exchange, thereby partly, if not totally, solving the perennial problem of limited resources.
* It sharpens the sense of community of people,
* It encourages people's participation in programs.
* It provides a support system and fosters team work among members.
* It makes easy continuous learning among members through exchanges of ideas and information. Principles of Effective Networking * Access
* Participation
* Common Frame of Reference
* Shared Communication
* Shared Leadership and Fellowship
* Coordination
* Interdependence
* Complementary
* Problem-Solving Capability Approaches to Networking * Construction and development of communication highways/media infrastructure
* Use of a relay system
* Application of the "Distribution Center" approach
* Management by Interests
* mobilization of Social networks
* mutual resource-sharing SOURCE Message Channel Receiver 1. Feeding 2. Feed Forward 3. Feedback Figure 6. Three-Way Communication Model
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