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SWOT ANALYSIS - UNILIVER

Group 6
by

Nicholas Libarios

on 4 February 2013

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Transcript of SWOT ANALYSIS - UNILIVER

LOGO QUIZ S. W.
O. T. ROUND
1 ROUND
2 ROUND
3 " We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life." Weakness Threats Margarine Unie
Lever Brothers Limited UNILEVER 1930 pension schemes
unemployment & sickness
benefits
work canteens
8 hour day Strength STRONG
PORTFOLIO INVESTMENTS IN
RESEARCH &
DEVELOPMENT PROMOTION/
ADVERTISEMENT INVOLVEMENT
IN DOMESTIC
ECONOMY GOOD
REPUTATION
&
CORPORATE
RESPONSIBILITY HIGH PROFIT &
EFFECTIVE MANAGEMENT 400 brands sold in over 190 countries 6.5% growth in profit PROJECT SHAKTI UNEVEN
DISTRIBUTION CUT
R&D NO
CONTACT 73 % 27 % level of income TOP 25 BOTTOM 375 927 000 000 EURO 891 000 000 36 000 000 BUILD RELATIONSHIPS GET
HEALTHY ENVIRONMENT &
sUSTAINABILITY GO GREEN INNOVATE IMPROVE PRODUCTS enhance customer satisfaction Opportunities GOVERNMENT REQUIREMENTS STRONG COMPETITION ECONOMIC
FACTORS COMPLEX
ORGANIZATION ENVIORNMENT INFLATION tOO BIG ? external markets
Full transcript