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SWOT ANALYSIS - UNILIVER
Transcript of SWOT ANALYSIS - UNILIVER
O. T. ROUND
3 " We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life." Weakness Threats Margarine Unie
Lever Brothers Limited UNILEVER 1930 pension schemes
unemployment & sickness
8 hour day Strength STRONG
PORTFOLIO INVESTMENTS IN
RESPONSIBILITY HIGH PROFIT &
EFFECTIVE MANAGEMENT 400 brands sold in over 190 countries 6.5% growth in profit PROJECT SHAKTI UNEVEN
CONTACT 73 % 27 % level of income TOP 25 BOTTOM 375 927 000 000 EURO 891 000 000 36 000 000 BUILD RELATIONSHIPS GET
HEALTHY ENVIRONMENT &
sUSTAINABILITY GO GREEN INNOVATE IMPROVE PRODUCTS enhance customer satisfaction Opportunities GOVERNMENT REQUIREMENTS STRONG COMPETITION ECONOMIC
ORGANIZATION ENVIORNMENT INFLATION tOO BIG ? external markets