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AIR NEW ZEALAND - MOTIVATION

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jennifer usey

on 3 October 2013

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Transcript of AIR NEW ZEALAND - MOTIVATION

AIR NEW ZEALAND - MOTIVATION
Outline
1. Company Background
2. STEPP Analysis
3. SWOT Analysis
4. Concepts
5. Quiz
Application
The company apply the concept in different methods in the workplace.

For example: 'Test flight programme' and management by walking around different work areas.



Limitation
Air New Zealand only focuses on their staff job development instead of improvements in areas such as better equipments and investments.
Equity theory
Definition

Application

Limitation

Two-factory theory
Definition

Application

Limitation
Two-factor theory
Definition

1.Satisfier factors
Examples: Responsibility and staff training

2. Hygiene factors
Examples: Salary
Technology
Air New Zealand has numerous methods in attracting their customers
Advertising

Online booking

Airpoints Dollars credit card

OneSmart MasterCard
Economics
There are a few factors which affect Air New Zealand financially.

A few examples are:

Recession
Fuel prices
Shares
Company Background
Air New Zealand was founded in April 1940.
Was initially called Tasman Empire Airways Limited (TEAL)
In April 1965 TEAL was renamed Air New Zealand Limited
In March 1999, Air New Zealand became a full member of the Star Alliance Group.
Current Air New Zealand President - Christopher Luxon
Strength
Air New Zealand has around 11,000 staff, with different skills and motivation.

Previous CEO Rob Fyfe worked once a month in different part of Air New Zealand.

There are a number of events for staff to come and learn about the business. E.g. Connections, Leadership College, Business Wings, Realize Your Potential
Weakness
Small brand in comparison to other international airlines.

Air New Zealand have to make a change from micro-to-macro perspective.


Opportunities
Air New Zealand provide opportunities for their employees to advance further in the company.

Air New Zealand have specific training available despite the position of the current career such as flight crew, medical, logistics through senior management.
Threats
There is pressure for employees to maintain loyalty to the company.

Employees have to attend charity events and promote the Air New Zealand brand even though it is not required of them.

Concepts
Two-factor theory by Frederick Herzberg



Equity theory by J. Stacy Adams
Equity theory
The theory is based on the social comparison.

Main focus is former CEO, Robert Fyfe who was the frontrunner in terms of motivating the staff members of Air New Zealand.
Application
Operate 'test flight' programme for their staff members.

Air New Zealand offers excellent benefits and performance rewards for the staffs as part of an incentive scheme.

Example, Robert Fyfe working in different departments for a day every month while he was the CEO
Limitations
Salaries are based on their input in the workplace.

For instance, the higher rank has a bigger pay while the low rank worker who works harder is paid at a lower salary rate.
Conclusion
Air New Zealand motivates their staff through different schemes.
1. Training programmes
2. Skills development

Air New Zealand has been awarded in areas such as:
2013- Winner Global Tourism Business Award
2012 - Winner - airnewzealand.co.nz Best Site for Travellers
2012 - Winner Randstad Award 2012 for Most Attractive Employee



Socio-cultural
Diverse

Focus on the people

Sponsorship


Quiz
Name one of the programme Air New Zealand has for their staff to learn more about the business.
What are the two theories which are introduced by Frederick Herzberg?
What is the equity theory based on?
Politics
Rights of shares.
Examples: Air New Zealand's Ordinary Shares are listed on the NZ Stock Exchange.

Regulations.
Examples: Air Travel with the Ministry of Transport.

Ownership.
Examples: In 1961, New Zealand Government got full ownership.
Physical
Carbon Offset Programme. This helps to minimise aviation's impact on the environment.

Air New Zealand Environment Trust. This support the development of conservation and research projects within New Zealand.

Mother Nature. There are different factors which affect Air New Zealand in terms of Mother Nature.
What is one of the physical factors which affects Air New Zealand?
Full transcript