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AIR NEW ZEALAND - MOTIVATION
Transcript of AIR NEW ZEALAND - MOTIVATION
1. Company Background
2. STEPP Analysis
3. SWOT Analysis
The company apply the concept in different methods in the workplace.
For example: 'Test flight programme' and management by walking around different work areas.
Air New Zealand only focuses on their staff job development instead of improvements in areas such as better equipments and investments.
Examples: Responsibility and staff training
2. Hygiene factors
Air New Zealand has numerous methods in attracting their customers
Airpoints Dollars credit card
There are a few factors which affect Air New Zealand financially.
A few examples are:
Air New Zealand was founded in April 1940.
Was initially called Tasman Empire Airways Limited (TEAL)
In April 1965 TEAL was renamed Air New Zealand Limited
In March 1999, Air New Zealand became a full member of the Star Alliance Group.
Current Air New Zealand President - Christopher Luxon
Air New Zealand has around 11,000 staff, with different skills and motivation.
Previous CEO Rob Fyfe worked once a month in different part of Air New Zealand.
There are a number of events for staff to come and learn about the business. E.g. Connections, Leadership College, Business Wings, Realize Your Potential
Small brand in comparison to other international airlines.
Air New Zealand have to make a change from micro-to-macro perspective.
Air New Zealand provide opportunities for their employees to advance further in the company.
Air New Zealand have specific training available despite the position of the current career such as flight crew, medical, logistics through senior management.
There is pressure for employees to maintain loyalty to the company.
Employees have to attend charity events and promote the Air New Zealand brand even though it is not required of them.
Two-factor theory by Frederick Herzberg
Equity theory by J. Stacy Adams
The theory is based on the social comparison.
Main focus is former CEO, Robert Fyfe who was the frontrunner in terms of motivating the staff members of Air New Zealand.
Operate 'test flight' programme for their staff members.
Air New Zealand offers excellent benefits and performance rewards for the staffs as part of an incentive scheme.
Example, Robert Fyfe working in different departments for a day every month while he was the CEO
Salaries are based on their input in the workplace.
For instance, the higher rank has a bigger pay while the low rank worker who works harder is paid at a lower salary rate.
Air New Zealand motivates their staff through different schemes.
1. Training programmes
2. Skills development
Air New Zealand has been awarded in areas such as:
2013- Winner Global Tourism Business Award
2012 - Winner - airnewzealand.co.nz Best Site for Travellers
2012 - Winner Randstad Award 2012 for Most Attractive Employee
Focus on the people
Name one of the programme Air New Zealand has for their staff to learn more about the business.
What are the two theories which are introduced by Frederick Herzberg?
What is the equity theory based on?
Rights of shares.
Examples: Air New Zealand's Ordinary Shares are listed on the NZ Stock Exchange.
Examples: Air Travel with the Ministry of Transport.
Examples: In 1961, New Zealand Government got full ownership.
Carbon Offset Programme. This helps to minimise aviation's impact on the environment.
Air New Zealand Environment Trust. This support the development of conservation and research projects within New Zealand.
Mother Nature. There are different factors which affect Air New Zealand in terms of Mother Nature.
What is one of the physical factors which affects Air New Zealand?