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Answering a section B Audience question

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Fergie Ferg

on 30 October 2017

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Transcript of Answering a section B Audience question

Answering a Section B Audience Question
Exam structure
Advertising and Marketing
How audiences are grouped and categorised by media industries, including by age, gender and social class, as well as by lifestyle and taste
How media producers target, attract, reach, address and potentially construct audiences
How media industries target audiences through the content and appeal of media products and through the ways in which they are
marketed, distributed and circulated
Where would the audience in the 50s find the Tide advert?
Example Question
Question 4

a. How do adverts appeal to specific target audiences? Refer to the Tide advert to support your points.
(8 marks)

b. How do wider contexts impact how audiences respond to advertisements? Refer to Water Aid and Tide to support your points
(12 marks)
Section B Audience Questions
The questions in section B are "stepped"

This means they have more than one part to them.
Advertising and Marketing - Section B
What you need to know:
How audiences are grouped and categorised by media industries, including by age, gender and social class, as well as by lifestyle and taste
How media producers target, attract, reach, address and potentially construct audiences
How media industries target audiences through the content and appeal of media products and through the ways in which they are marketed, distributed and circulated
How audiences interpret the media, including how and why audiences may interpret the same media in different ways
The way in which different audience interpretations reflect social, cultural and historical circumstances
How audiences interpret the media, including how and why audiences may interpret the same media in different ways
The way in which different audience interpretations reflect social, cultural and historical circumstances
Water Aid
What is the preferred/dominant reading?

What might an oppositional reading be?

What might people from Zambia think?
Starter
My Week as a Muslim (Channel 4)

Why do you think there were oppositional readings of this text? (Stuart Hall)
Section A - Media Language and Representation
Tide
Water Aid
Kiss of The Vampire
Section B -
Audience
and Industry
Tide and Water Aid

1hr 30 mins
45 mins
marks = minutes
Tide Advert
Who is the target audience?
How do you know? (evidence)
Demographics
L CAGES
Psychographics
Socio - economic
Where would contemporary audiences find the Water Aid advert?
Tide Advert:

What would have been the preferred/dominant reading of the advert be in the 1950s?

What might an oppositional reading be in the 1950s?

What would a modern audience think?
Who is the target audience?
How does the advert appeal to them?
Water Aid
Demographics
L CAGES




Psychographics

Socio-economic
Cultivation theory (Gerbner) - what ideas is the advert cultivating for the audience?
Representations
The product
Cultivation theory (Gerbner) - what ideas is the advert cultivating for the audience?
Representation
The charity
Technical, symbolic and linguistic codes.
Technical, symbolic and linguistic codes
a. How do adverts appeal to specific target audiences? Refer to the Tide advert to support your points.
(8 marks)
P - Clear point about how adverts target audiences

E - Support with at least two examples from the Tide advert

E - How do these examples attract the target audience?
Refer to context
b. How do wider contexts impact how audiences respond to advertisements? Refer to Water Aid and Tide to support your points
(12 marks)
Opening : The context in which an advert is made and consumed can influence how the audience respond.....


Use examples from Tide. What are the differences between how the audience in the 1950s and a contemporary audience would view the advert and why?

Refer to Stuart Hall and George Gerbner
Context
Context
Full transcript