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Pixar Animation Studios

Pixar Case Analysis Strategic Management - Fall 2012

Allaire Coffin

on 26 November 2012

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Transcript of Pixar Animation Studios

Allie Coffin & Elaine Gokey Pixar Animation Studios Case Analysis Pixar's Mission SWOT Analysis... “Pixar’s objective is to combine proprietary technology and world class creative talent to develop computer animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages.” (Pixar, 2011) 1979 - Edwin Catmull joins Hollywood director George Lucas
1986 - Steve Jobs buys Lucas's animation studio for $10 million - Pixar is born
1991 - Disney and Pixar sign a 3 film contract (Toy Story)
1995 - Toy Story is released and becomes 3rd highest grossing animation of all time
1995 - Pixar goes public
1997 - New agreement between Disney and Pixar is a 50/50 split for 5 films
2006 - Disney aquires Pixar for $7.4 billion (www.msnbc.msn.com)
2010 - Toy Story 3 is released - 1st animation to surpass $1 billion mark History of Pixar... Demographic:
Aging Population
Rising Affluence
Change in Ethnic Composition

Greater Concern for Fitness
Postponement of Family Formation

Legislation Reforms for Corporations General Environment... Porter's Five Forces... Technological:
Internet Technology
Animation Technology

Interest Rates
Changes in Stock Market Values

Increasing Global Trade of Ideas
Currency Exchange Rates Threat of New Entrants LOW The Bargaining Power of Buyers HIGH The Bargaining Power of Suppliers HIGH The Threat of Substitute Products/Services HIGH The Intensity of Rivalry Among Competitors in the Industry Moderate Strengths... Strong Brand
Strong Reputation
Disney Marketing/Sales
Employee Culture Weaknesses... Long Production Time
Limited Amount of Talent Opportunities... Global Expansion
Short Stories Threats... Technology Advancement
Quality Value Chain Analysis... Primary Activities Secondary Activities Inbound Logistics Operations Outbound Logistics - Marketing/Sales Ideas and Technology from Pixar Employees 5 Year Process Disney Handles Distribution, Marketing, and Sales General Administration Strong Leadership
Ed Catmull
John Lasseter
Steve Jobs
Ringmaster Human Resource Management Technology Development Recruiting
Employee Motivation/Retention Marionette
Renderman Strategy... Differentiation Problems/Solutions... 1. 2. P: Expanding production without compromising quality S: "Don't Grow Too Much"

S: "Quality vs. Quantity" P: Improve Disney Animation Studios S: "Copy Pixar"
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