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Advanced SEO Strategies

Helps you improve your awareness on new SEO Strategies & benifit from advanced techniques.
by

Anusha Dinavahi

on 17 September 2013

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Transcript of Advanced SEO Strategies

Low-Cost Process
Internal linking
Content Structure
Crawling Strategy
Impacting sites with poor quality content
Over Optimization Penality - (
Feb 2011
)
Penguin
AND
Panda
Link Juice
Easy Navigation
Page Rank
Penguin Hit
Paid text links using exact match anchor text
Comment Spamming
Guest post on questionable sites
Links from article marketing sites
Links from spammy websites
2010-2011
2008-2009
Link Exchange, Email link requests, Direct link buys, Link Wheel
Link networks, Comment Spams, Paid text links
2009-2010
Link bait ,Quiz bait, Social Media
2011-2012
Forum Comments, Blog Comments, Article Submissions, Social media
2013
Today's link building is ment both for humans and robots.
It is all about building Relationships, Fresh unique content & Sharing
More about Engaging People & Social.
Link Spam Penality - (
Apr 2012
)
Impacting Sites with unethical Back-Link strategies
Keyword Research
Robots
Page Speed
URl Structure
HTML Errors
Broken Links
Re-directions
Sitemaps
Tracking Code
URLs describe a site or page to visitors and search engines. Keeping them relevant, compelling, and accurate is the key to ranking well.
Robots.txt file intimates the search engine crawlers the places they are not allowed to index on your site.
Types: XML,Image, Html, Video, News
Sitemaps provide a quick and easy road map for crawlers to follow in order to locate and index each of the pages on your site.
Redirect is a way to send both users and search engines to a different URL from the one they originally requested.
Links that are broken or not working, which produce a 404 error page means that the destination page does not exist
Search engines have to parse the HTML code of your web site to find the relevant content.
Analytics


Webmasters
Competitor Analysis
On-Page Analysis
Back-Links & PR Analysis
Competitor Survillance
Link Building Over Time
Structural Analysis
Regular Services
Monitoring
Google captures
86%
of the EU Search Engine Market
1.
Traffic
2.
HTML
3.
Rankings
4.
Conversions
5.
Bounce/Exit Rates
Sources, Geo Location, Keyword, Referrals
404 Pages, Redirections, Duplicate Title & Meta Description, Craw Issues
Keyword Position, Targetted Landing Page
Sales, Leads, Goals, Events
Landing Page, Keyword to Landing Page
Campaign Planning & Execution
1.
Baseline Benchmarks
2.
Set Targets
3.
Identify Road Ahead
YOY Traffic, Goals, Bounce Rates
Sales, Leads, Visits, Events
6.
Competitor
Strengths, Weakness, Strategies
Plan - Do - Check - Act
Reports
1.
Search
Crawl Data, Traffic Data, Optimization Data, Competitor's Data, Keyword Ranking, Other Custom Reports
2.
Content
Split Test, Internal Site Search, Visitor Foot Print, Site Speed, Events
3.
Social
Credible Social Sources, Social Sharing, Social Media Impact
4.
Mobile
Mobile App Analytics, Mobile Site Traffic
5.
Conversion
Visitor's Behaviour, E-Commerce Reporting, Multi Channel Funnels, Flow Visualization, Attribution Modelling
6.
Advertising
Mobile Analytics, Multi-channel Funnels, Campaign Performance, Attribution Modelling
1.
New Page Optimization
2.
Sitemap Updation
3.
Keyword
Ranks, Patterns
Titles, Meta Descriptions, Headers, Content, Tracking Codes, SE Submissions
XML, Text, Image, Video, News
4.
Plan & Execute Campaigns
New Algorithm Rollouts, Business Goals
5.
Measure
Campaigns, KPI's
On-going Activities
Google captures
66%
of the US Search Engine Market
Google SEO Trends in 2013
Recent years has witnessed dramatic changes in the SEO world
Changing Online Strategies for the better
ORGANIC SEARCH - LANDSCAPE
Penguin
&
Panda
Updates Overview
Link Velocity - Too many links built so
quickly
Rule of Thumb (40|40|20) - Money Keywords >
50%

Keywords in anchor - Too many keywords in anchor links on a page to
inner pages
Back Links - with
over used
anchor text and only to a
Home Page
Deep Links -
Insufficient
in number
PENGUIN
Content - Low amount of
original
Content, Unnatural
overuse
of a word and high % of
Duplicate Content
Visit Time -
Low visit times
on Page or Site
Bounce Rate -
High
bounce rates | Page and Site wide
Huge Amount of -
Boiler-plate
content and
irrelevant
adverts
Page Title - Mismatch of page
title
and
content
PANDA
Structured Data
Give users a sense for what’s on the page and why it’s relevant to their query
Rich Snippets
must
implemented where ever applicable
Reviews
Recipes
Events
Organizations
Product
Music
People
CTR
Impact of Page Load
Delay in Page Load time results in
Loss in Conversions
Fewer Page Views
Decrease in customer satisfaction
1 sec
7%
11%
16%
Inline Small Resources
Lazy Loads
Sprites
Java Scripts
Compressions
Factors Influencing Page Load
DNS
Improved Page Speed
Having the most important content on the page as close to the top of the HTML markup as possible
It’s essential that the content marketer understands how all the disciplines within Web marketing work together, and then individually, how content exists and excels in each discipline.
Quick Facts
Local Search Prominence
Benefits
1
. Cost-effective solution
2
. Target Specific Audience
3
. Increased Customer Relationships
4
. Competitive Services
5
. Attract potential buyers
6.
Improved Website Presence
7.
Quality Leads
LOCAL SEARCH
20% of Desktop queries have Local intent
73% of all online activity is related to local content
50%+ of Mobile queries have Local intent
82% of local searchers follow up with a phone call or show up on your doorstep
Source
:

Local Search has changed the way people find
goods and services

Local Search has become so
Prominent
because it combines:
The usefulness of the phone-book
The convenience of the internet
The “
trust-factor
” of word-of-mouth marketing with consumer reviews
It is all about doing more than the competition
Birds Eye View
Local Business Listings
Optimization
1. Claim Online Profile
2. Upload Pictures
3. Citations on Local Review Websites
4. Request Reviews
5. Add Local Phone Number
7. Add Physical Mailing Address on Website
9. Multiple Landing Pages for Multiple Locations
10. Markup Addresses in Schema and hCard
6. Add a KML File and GeoSitemap to the Website
8. Authoritative Local Link Building
11. Utilize your "Local Connections"
Social Media
Craigslist
Newspaper
QR Codes
Business Community
Other Media
Improves CTR
Draws user attention
Technical Consulting
for Rich Snippets
Full transcript