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The Principles of Design

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Emman Noel Pontillas

on 29 January 2014

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Transcript of The Principles of Design

BALANCE
RHYTHM
the repetition of the elements of an art - colors, shapes or lines.
MOVEMENT
Motion or movement in a visual image occurs when objects seem to be moving in a visual image.
VARIETY/EMPHASIS
Variety
in an art refers to the use of contrasting of different types of elements in a work of art.
Balance refers to the distribution of visual weight in a work of art.
In painting, it is the visual equilibrium of the elements that causes the total image to appear balanced.
Balance can be either
symmetrical
or
asymmetrical
in a work of art.
The Principles of Design
SYMMETRICAL
(formal balance)

is an even placement of visual weight in the design.
A quick way to determine the basic balance of an artwork is to draw an imaginary line down the center, and if what happens on one side generally happens on the other, we say the photo is symmetrical.
ASYMMETRICAL
(informal balance)
has larger masses on one side that are balanced by smaller, contrasting, or more intensely colored parts on the other side. The appearance of having the same "weight" but the two sides are not alike.
This image has asymmetrical balance. While the bridge and buildings dominate the left-hand side of the image, the right-hand side is brighter, making the overall image feel balanced even though the subjects of the photo individually are not.
Always remember, that no matter if the art is symmetrical or asymmetrical, it is still balanced in some way.
A series of images shown as individual frames (like a comic strip) can provide a sense of movement through time.


Emphasis
is used by artists to create dominance and focus in their work. Artists can emphasize color, value, shapes or other art elements to achieve dominance so that your eye is drawn to a particular area. This center of interest is otherwise known as a
focal area
.
focal area
The principles of design describe the ways that artists use the elements of art in a work of art.
PROPORTION
the feeling of unity created when all parts (sizes, amounts, or number) relate well with each other. When drawing the human figure, proportion can refer
to the size of the head compared to the rest of the body.

HARMONY
the unity of a the visual elements in a composition. "Harmony" in music results in pleasing tone to the ears. Harmony can be described as sameness, the belonging of one thing with another. The repetition of design elements like color, texture, shape, and form is one of the easiest ways to achieve harmony to create a composition.
Harmony can be achieved through pattern and rhythm.
UNITY
Unity is the feeling of harmony between all parts of the work of art, which creates
a sense of completeness.
The total visual effect achieved by blending the elements and principles of design. "Unity" infers that the work of art is presented as a whole.
Theresa Andreas-O’Leary’s painting exhibits unity through the consistency of lines and shapes. The background remains relatively similar throughout the whole picture and the the trees, which are all the same kind of tree but all look different, are placed within the foreground.
CONTRAST
refers to differences in values, colors, textures, shapes and other elements.
It create visual excitement, and add interest to the work. If all the art elements are the same, the result is monotonous and unexciting.
if you study the contrast alone, you can find at least 8 kinds of contrast, which naturally develops an overall sense of variety.
Pattern Contrast:

intricate pattern vs. no pattern
Edge Contrast:
hard edge vs. soft edges
Value Contrast:
dark,

middle and

light values
Intensity Contrast:
pure colors
vs.
muted colors
Temperature Contrast:
cool colors
vs
warm color
Texture Contrast:
textured vs. smooth
Shape Contrast:
organic shapes vs. geometric shapes
Size Contrast:
large shapes vs. small shapes
PATTERN
the use of motifs, color, shape or line to decorate the surface space. Pattern uses art elements in planned or random repetitions to enhance surfaces of paintings or sculptures. Pattern often occur in nature, artists uses similar pattern in their work. Pattern increases visual excitement by enriching surface interest.
The pattern in Jasper Johns' painting is regular, consisting of 121 rectangles stacked in eleven rows, each with eleven rectangles. The numbers (0-9) seem irregular because of the irregular use and application of color.
There is no formula or set of rules for good design. Everyone must develop their own approach to good design. This requires knowledge and understanding of the elements and principles of design.
END
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