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Copy of Chapter 3 : Types of Tours and Tour Components
Transcript of Copy of Chapter 3 : Types of Tours and Tour Components
design by Dóri Sirály for Prezi
TYPES OF TOURS
Custom - designed tours
Pre - packaged tours
PRE - PACKAGED TOUR COMPONENTS
Identify five different types of tour
Describe the major components of a pre - packaged tour
Describe the advantages of selling tours
DEFINITION , HISTORY , AND TYPES OF TOURS
defined as any form of travel from place to place , with multiple features that can be packaged and sold as a single unit.
THOMAS COOK -
a British individual who was recognized as the first travel professional to organize a group of travelers for a tour.
Cook and his son led groups of British travelers throughout Europe , Africa and the Middle East.
Travelling became so entretched that to this day many Europeans will refer to touring as the
" COOK'S TOUR "
Touring in Europe and in other parts of the world remain one of the most popular way to visit worldwide destinations.
Presently , Canadian and U.S. tour companies sell tours to more than 23 million travelers each year.
They come in countless forms and can be organized to fit almost any traveler's interests and budget.
CUSTOM - DESIGNED TOUR
Travelers who desire the highest degree of control over all of the elements of a tour.
Travel professionals create custom-designed tours.
Agents use a pre-packaged tour as a base and then adapt or change parts of the tour .
PRE - PACKAGED TOUR
A tour where participants travel independently without a group or guide.
FLY / DRIVE TOUR - allows travelers to visit multiple destinations during their trip.
It offers travelers an opportunity to travel independently, but also to receive guidance and assistance from a host at the tour's destination.
is a representative of a tour company or ground operator who assists participants with the planning and organization of their activities and other tour arrangements.
serves as an information specialist, facilitating the needs and wants of the tour participants.
a pre-arranged travel program.
escorted by a
tour manager or leader.
commonly provide a wide variety of information throughout the tour, but at times local tour guides, who are experts on specific regions or tour features, will be utilized to provide more detailed information to the tour participant.
TRANSPORT ( TRANSPOSRTATION )
is the movement of people, animals and goods from one location to another.
the activity of visiting places of interest in a particular location.
a place where travelers can sleep and find other services.
A planned route or journey.
The elements of an itinerary include the route, distances, travel times, activities and sightseeing during the tour.
When considering tour itineraries, it is helpful to understand some basic guidelines, which may be broken down into five categories: Pace, Routing, Interests, Details and Energy ( P.R.I.D.E. )
- refers to how quickly and slowly an itinerary moves.
- routes should be both interesting and efficient.
- on very significant way to add value to your client's tour is to match their interests with corresponding activities and attractions along the way.
- it is important to pay attention to details. Paying attention to the individual parts of a tour ensure a successful itinerary.
- matching the energy level of the client with the energy level and intensity of the tour itinerary.
a wide range of meal plans should be available on pre-packaged tours.
the level and type of plan is one of the factors that significantly affect the price of a tour.
EUROPEAN PLAN (EP):
This type of plan does not include any meals and presents a significant saving to the tour operator.
CONTINENTAL PLAN (CP):
Tour participants receive a daily light breakfast. Continental plans vary from country to country, however, and in certain countries a more extensive menu is available.
MODIFIED AMERICAN PLAN (MAP):
Tour participants receive breakfast and one another main meal usually dinner.
AMERICAN PLAN (AP):
Tour participants receive all three daily meals as part of their tour package.
BERMUDA PLAN (BP):
Tour participants receive a full cooked breakfast,but no other meals are provided.
ADDITIONAL TOUR COMPONENTS
Some of these components are gratuities, baggage handling, service charges, and taxes. These items can be real value to the client, primarily because including some or all of these items simplifies the tour details from the client's perspective. Other elements might include promotional gifts, complimentary drinks or a welcoming event or reception. Typically, these items are less value overall to the client than the items mentioned previously.
ADVANTAGES OF SELLING TOURS
Selling tours to travel clients offers a variety of advantages both the clients and the travel professional.
A tour participant can see more destinations in less time.
- is a perceived value to travelers.
COMFORT AND PROTECTION DUE TO THE PRESENCE OF THE ESCORT
This may be particularly important to the travelers who are touring a part of the world.
EASE AND CONVINIENCE
There is the opportunity for clients to see and experience unique opportunities that may not be available to the independent traveler.
There may be a cost savings to the tour participants depending on the size of the group.
LESS TIME PLANNING
- This can e significant particularly to the travelers who have limited personal time.
EASIER AND SAFER NICHE TRAVEL
For clients seeking niche travel experience.
A tour simplifies the details and affords the tour participants much greater safety and security than doing the same itinerary on their own.
Tours offer a ready-made social situation with a group of people , who by virtue of the fact that they are on the same tour are likely to have similar interests.
- selling tours offers a far more attractive profit potential than just selligng a piece of travel arrangements.
CUSTOMER RELATIONSHIP DEVELOPMENT:
- A travel professional who sell tours, and particularly one who accompanies the tour participants on some or all of the tour, stands to develop more meaningful customer relationships than an agent who merely sells a quick airfare. The travel professional will soon learn about their client's interests, hobbies and lifestyle and will be better able to meet their travel needs by finding the right tour.An agent who sells the right tour package to the right client will develop a loyal followers and potentially increase their business through referrals.
REPEAT BUSINESS POTENTIAL:
- clients who book tours from you and are satisfied will be likely to request additional services from you i the future.
PROVIDE REAL CLIENT VALUE:
- Travel clients appreciate value and choice. As a travel professional who sells tours, you can provide both value and choice to your clients with a single product. By providing this service, you are more likely to gain the lasting confidence and trust of the client, which will ultimately translate into additional revenue for you as well as a feeling of professional pride. Once again, an agent's good reputation will go along way in increasing referrals.
BENEFITS IN MARKETING AND SELLING TOURS