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In Philippine Context

Karen Joi Gauiran

on 19 February 2013

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Results Popularity 2003 Update... The benefit Factor Candidates in the Philippine
Senate election, 2013 The Voter's Choice: DETERMINANTS OF VOTES 1995 Study... Myself. A Psychographics Study on Voting Behavior of the Filipino Electorate by the Institute for Political
and Electoral Reform (IPER), 2004 How do voters
choose their candidate? Walang halaga Walang gaanong halaga Medyo Mahalaga Mahalaga Mahalagang-mahalaga The characteristics
that voters look for
in a politician 1.1 Madaling lapitan 1.2 Malinis na pagkatao 1.3 Matulungin sa mga
nangangailangan 1.4 Pagiging artista 1.5 Pagiging sikat at popular ENDORSEMENT OF: 2.1 Family Relative 2.2 Church 2.3 Organization 2.4 Showbiz Personalities 2.5 Political Leader
in the country 3.1 pagiging kabilang sa oposisyon 3.2 Matagal nang nanunungkulan at subok na 3.3 Partidong kinabibilangan ng kandidato 3.4 Maraming poster at streamer 3.5 Mahusay manalumpati sa pagtitipon 3.6 nagbabahay-bahay sa panahon ng kampanya 3.7 Nagtataguyod ng programa ng gobyerno para sa kaunlaran 3.8 Nagtataguyod ng alternatibong programa para sa kaunlaran Endorsement of traditional network and organization Benefit factor Party program Political Machinery Popularity Endorsement of
traditional network
and organization DETERMINANTS
OF VOTES... What are the major considerations that determined their voting behavior? What characteristics did they look for in a politician? What factors influence their vote? What other considerations did they take into account when they vote? Candidate's PUBLIC IMAGE
which voters may easily identify with Church Community Leaders Organization Family Characteristics that can be benefit to the voter Platform or program of governance is the study of
personality, values, attitudes,
interests, and lifestyles. PSYCHOGRAPHICS Richard Gordon
Edward Hagedorn
Gregorio Honasan
Risa Hontiveros
Loren Legarda
Marwil Llasos
Ernesto Maceda
Jamby Madrigal
Mitos Magsaysay
Ramon Magsaysay, Jr.
Ramon Montaño
Ricardo Penson
Aquilino Pimentel III
Grace Poe
Christian Señeres
Antonio Trillanes IV
Eddie Villanueva1
Cynthia Villar
Juan Miguel Zubiri Samson Alcantara
Juan Edgardo Angara
Bam Aquino
Greco Belgica
Nancy Binay
Teodoro Casiño
Alan Peter Cayetano
Tingting Cojuangco
Rizalito David
John Carlos de los Reyes
JV Ejercito
Jack Enrile
Francis Escudero
Baldomero Falcone
Richard Gordon THANK YOU!
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