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Social Media ABCs for Professionals

Learn to ask the right questions when it comes to selecting social media platform(s) and evaluating your online content, building your professional “brand,” and managing an environment of constant change.
by

Stephanie Roach

on 5 June 2013

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Transcript of Social Media ABCs for Professionals

Manage attention
Engage regularly
Participate
Collaborate
Innovate
Be critical in your consumption (and sharing) of information
Always be learning
Develop net savvy
Maintain self-awareness Asking
the right questions Building your brand Coping with
constant change For the win Start Strengths/weaknesses
Near term & long term goals
Hold yourself accountable Tone, trust, and quality content will bring you a long way. The Change Monster And remember, this process is iterative. We change, our professional needs change, and technology will change. Presented by: John F. Kennedy University Libraries and the Office for Educational & Institutional Effectiveness and
Hub for Educational Innovation Social Media ABCs
for Professionals Take the leap!
Play, learn, & challenge yourself. Adjusting to digital culture You are already on your way to creating your best professional you online A moving target...technology is always changing. April 29, 2013 & June 5, 2013
John F. Kennedy University Stephanie M. Roach, MLIS Resources CareerBuilder. (2012, April 18). Thirty-seven percent of companies use
social media to research potential candidates, according to new
CareerBuilder survey. Available from https://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?id=pr691&sd=4%2F18%2F2012&ed=4%2F18%2F2099

Duggan, M. & Brenner, J. (2013, February 14). The demographics of social media
users 2012. Available from the Pew Internet Research website: http://www.pewinternet.org/

Li, C. (2010). Open leadership: How social technology can transform the way you lead. San Francisco: Jossey-Bass.

Rheingold, H. (2012). Net smart: How to thrive online. Cambridge, MA: MIT Press.

Roach, S. M. (2012, January 16). How I got my new library job. Part 1: Becoming
self-aware. In LIS Lady: the Library and Information Science Lady Blog. Available from: http://lislady.wordpress.com/2012/01/16/how-i-got-my-new-library-job-part-1/

Roach, S. M. (2012, February 20). How I got my new library job. Part 2: Organizational success. In LIS Lady: the Library and Information Science Lady Blog. Available from: http://lislady.wordpress.com/2012/02/20/how-i-got-my-new-library-job-part-2-organizational-success/

Robert Half Technology. (2011, May 26). Social work? More companies permit social networking on the job, Robert Half Technology survey reveals [Press release]. Available from: http://rht.mediaroom.com/2011SocialMediaPolicies Welcome! Take our survey! http://tinyurl.com/sjsocialpoll Share your device for activities
Silence your device Be a good neighbor! #jfkusocialmedia "The future of digital culture--yours, mine, and ours--depends on how well we learn to use the media that have infiltrated, amplified, distracted, enriched, and complicated our lives." Howard Rheingold, Net Smart Digital, Professional Culture Can feel like playing a game with no instructions... Take charge,
get a lay of the land, and get social. Problem: Solution? Professional Self Digital Landscape You Control where they overlap You are a professional.
You are a member of digital culture. porn disinformation spam ads noise trivia goals objectives know how savvy junk privacy concerns publications reputation CV practice resume expertise What do I want my professional life to look like? What does it look like online?
Does it match my view of myself as a professional? *Based on Rheingold & Li Become self-aware Take a holistic approach Professional landscape
Digital-professional landscape
Personal professional life
Personal digital-professional life Get organized
& Stay focused I'm busy.
How can I possibly fit social media into my schedule? Prioritize, calendar & if possible,
get mobile. Align your social media activities with your professional strategy. *Based on Roach (2012, Pt. 2) *Based on Roach (2012, Pt. 1) "I organized my personal space and my digital space, and kept both as clutter free as possible, to decrease potential distractions." Let someone else do the work for you! Use social media apps and tools to help you keep your digital life clutter free. Hootsuite Friends+Me Buffer Tweetdeck Exercise Google a team member's name. Then add a relevant professional keyword. Look at images, as well.

Also try using either pipl or socialmention. Exercise Brainstorm social media or networking sites & discuss features and benefits.

Reveal Poll results Start simple Increased Engagement Li, p. 59 Scan the environment, and learn before trying something out of your comfort zone.
Increase your engagement over time. Get social, build relationships Quality of the relationship is more important than quantity of relationships or size of network Build trust by sharing regularly
Nurture curiosity & practice humility
Stay positive
Admit mistakes
Respect your online community members Best Practices Be personable, positive & uniquely you
Avoid emotional/impaired posting (angry or drunk tweet = oops) Tone Trust Post regularly
Respond to people
Link out & cite sources
Admit mistakes
Post in your area of expertise Li, p. 112 Best Practices Quality Critically evaluate your content
Proofread everything
Verify your facts, be accurate
Add value (link to, create, or curate the good stuff; innovate or contribute to group problem solving)
Provide support for your professional community
Start or engage in dialog, learning, innovation and support however you can best contribute Li, p. 112 & changing rules Congratulations! Exercise Discuss: What do you think are the most important social media sites and why?

Post your thoughts to our Facebook group http://tinyurl.com/social-fbgroup http://tinyurl.com/social-fbgroup Join our group! Always be learning. Respect your changing needs & roles.

Seek support from others: professional colleagues, experts.

Follow technology & social media sources to stay in the loop. TechCrunch Mashable Straight
to the source Follow, Friend & RSS Platform/user interface change, legal/policy change,
changing professional expectations, as well as a fast pace. misinformation
Full transcript