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BIRCHBOX

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by

Jill Nishikawa

on 27 September 2013

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Transcript of BIRCHBOX

BIRCHBOX
The Idea
Founded in 2010 by Hayley Barna and Katia Beauchamp
Wanted to offer consumers a unique personalized way to discover, learn about, and shop the best beauty products in the market
Competitors
Glossybox: $21/month that offers beauty products based on a monthly theme
Luxe Box: $12/month offering luxury beauty samples three times a year
The Concept
S.W.O.T. Analysis
STRENGTHS
Clear Business Plan,Employees
Defined Markets/Service Line
Incentive for loyalty and brand building
Weaknesses
Small product sample
Better product presentation
Opportunities
Narrow Market segments, themed boxes
Organic, Vegan, non-chemical,selection
Threats
Rising Online subscription beauty companies
BirchBox has the opportunity, potential, and leader ingenuity to expand its headquarters internationally.
It has introduced a novel way of trying new products and shopping for beauty.
Results
Future Outlook
tremendous growth over the past 3 years
20% monthly growth in the past year
launch of home product line
400 subscribers to 400,000 subscribers in 3 years
BIRCHBOX
Potential Business Ideas
Teen Box: beauty samples geared towards teens
Expand to the Asia market
Bi-monthly Birchboxes
Birchbox contest: customers design boxes for the coming months
3 Year Anniversary
Full transcript