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time for a change working copy

web 2 technologies - are we missing the boat? The Perry Work Report is seeking a new method of delivery that will keep the Y generation in the workplace interested.
by

Vicki Skelton

on 25 April 2010

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Transcript of time for a change working copy

Double click anywhere & add an idea Perry Work Report sample issue Centre for Industrial Relations & Human Resources Library



Subscribers http://cirhr.library.utoronto.ca/services/perry-work-report/archive%20/pwr-2010/PWR_2010_01_04 http://chass.utoronto.ca/cir/library/index.html alumni current students academic community- international non-profit
labour unions and ngo's FREE for PAYING subscribers Lancaster House -labour employment and human rights law publishers government agencies members of the CIRHR Library infomation service Perry Work Report November 30, 2009
the Wal-Mart Issue - http://www.chass.utoronto.ca/cir/library/wwreport/pwr2009_11_30.html
http://www.flickr.com/photos/hyphcann/sets/72157623751837915/ http://www.library.utoronto.ca/cirhr/ Successful e-publication seeks warm web 2 technology to build a future together The Centre for Industrial Relations and Human Resources Library has produced an e-publication since 2002

This publication provides links to anything of interest available free on the web to a widespread international community that studies, works in or is interested in the field of employment relations:





current news
reports
analysis,
government documents,
legal cases,
collective bargaining information
conference announcements
online publications






The target groups:

students, alumni, academics, labour unions, government agencies, NGO’s, practitioners

Committee of Industrial Relations Librarians who represent all of the major IR/HR academic programs throughout North America.

over 700 on our e-Campaign mailing list
Lancaster House pays us for the right to distribute the Perry Work Report to 1,500 subscribers via its e-publication the Collective Bargaining Reporter .
CIRHR Library Information Service: includes the Perry Work Report

subscribers are from law firms, government departments, labour unions consulting companies

subscriber numbers have been reduced as much a 50 percent in the last 5 years -- attributable to the burgeoning amount of IR/HR information available on the web

we now direct our graduates, who once became our subscribers, to the Digital Library for Alumni

subscribers now subscribe to just the PWR - $300 per annum it shapes how our communities see us as a library – we are vitally interested and knowledgeable about current work and employment issues in today’s world
It is an information saturated world but:

we have a grassroots publication built on trust

people are confident in the contents as it has proven itself over the last 8 years

it is issued from the University of Toronto (a great brand)

divergent groups are reading the same publication – academics, students who move from being academics to practitioners, government, and anyone interested in the field -- all in an international context.
divergent groups are reading the same publication -- both the content and the readership exist in an international context Book of the Week PWR highlights a new library acqusition each week and the library has a
recent books blog http://cirhrlibrary.wordpress.com/
The content – which provides links to reports, analysis, government documents, legal cases, collective bargaining information -- can be from companies, unions, universities, academics, government bodies & agencies, non-governmental organizations, and the courts. some great blogging in law and employment law from professors & practitioners see The Clawbies: that canadian Law Blog Awards: http://www.clawbies.ca/

it is not a competitive market as we refer to each others postings and sites

but blogging is so demanding and time consuming
Blogging trouble in paradise

What is the Perry Work Report? Why do we need to change? How can we use Web 2 technologies to improve this service without losing our readers or our income?
Millennials Outpace Older Americans in Technology Use

Millennial Gen X Boomer Silent
(18-29) (30-45) (46-64) (65+)
Internet behaviors % % % %
Created social networking profile 75 50 30 6
Wireless internet away from home 62 48 35 11
Posted video of themselves online 20 6 2 1
Use Twitter 14 10 6 1
Twitter

roughly comparable proportions of Millennials (14%) and Gen Xers (10%) useTwitter
by comparison, only 6% of Boomers and 1% of Silents use Twitter
Source: Millennials: Portrait of a Generation: Confident. Connected. Open to Change, PEW Research Centre: Social & Demographic Trends, February 24, 2010
http://pewsocialtrends.org/assets/pdf/millennials-confident-connected-open-to-change.pdf What Makes Your Generation Unique?

Millennials Gen X Boomers Silent
Technology use (24%) Technology use (12%) Work ethic (17%) WW II, Depression (14%)
among Millennials who see their generation as unique, technology use is the single most popular response

roughly a quarter of those under age 30 (24%) say technology is what sets their generation apart
nearly threequarters of all adults said young and older people are very different in the way they use computers and new technologies Millenials embrace multiple modes of self-expression
three-quarters have created a profile on a social networking site
one-in-five have posted a video of themselves online
nearly four-in-ten have a tattoo (and for most who do, one is not enough The PWR Problem:

My readership encompasses all of these generational categories from retired professors to undergraduate students in the Woodsworth employment relations program to current graduate students in our program and alumni who are out working.

How do I deliver this publication in a way that will both interest and accommodate millenials (also known as gen Y), gen X, baby boomers, and the older generation?



companies
unions
universities
academics
government
ngos
the courts In terms of being an "agent of change" I see this publication as:

1) creating a community of readers

2) packaging and making easily accessible current employment relations information on the web

3) shaping how our communities sees us as a library – we are vitally interested and knowledgeable about current work and employment issues in today’s world
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