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DEVICE / DESIGN KÖRKÉP
Transcript of DEVICE / DESIGN KÖRKÉP
DEVICE / DESIGN OVERVIEW
The Age of User Experience
The Age of Continuity
less print magazines
fewer print books
less print newspapers
while watching TV
is in front of a TV
to Rule Them All
VIRTUAL vs. REAL
TRUST vs. CONFIDENCE
There is only one reality.
You are building it.
You can't build trust. You build confidence.
Confidence makes people build trust.
Observation and Communication
Continuous User Experience
More devices - More categories
Less in-category segmentation
Faster to adapt / abandon
New needs, new markets
The Age of Communication
The Age of Observation
Low - Mid-Range 4.5-5.4"+ Android Phones
Adapt and React instead of Respond
Be consistent, and tailor the experience
Stick to the guide but not too much
Create your own guidelines