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Advertising, Publicity, Propaganda and their comparative stu

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Alicia MerRy

on 2 November 2013

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Transcript of Advertising, Publicity, Propaganda and their comparative stu

Advertising, Publicity, Propaganda and their comparative study
The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
The business of designing and writing advertisements.
Advertisements considered as a group: This paper takes no advertising.
Why we do it?
Famous ad man David Ogilvy once said astutely, "I do not regard advertising as entertainment or an art form, but as a medium of information."
Types of Advertisement
Local Ads
Business Ads
Institutional Ads
Brand Ads
Public Service Ads
Recruitment Ads
Political Ads
Directory Ads
Direct Response Ads
Some More Types
Testimonial advertising
Go with the stream
Celebrity piggy back
Patented or unique
Sitcom series
Appeal to vanity
Parody or comedy
Sex Appeal
Alina Shah
Maryam Naeem
Qurat ul ain
Iqra Hameed

Marketing and Promoting
Raising Awareness
Education and Information
Negative Advertising
Advertising Agency
An organization that creates advertising material, contracts for publication space, and sometimes undertakes market research on behalf of its clients
Advertising Agency Service Options
Advertising agencies offer:

A full service
Limited service
Advertising Agency Tasks
Advertising Design
Advertising Audience
Advertising Production
Advertising Channel Purchases
Press Releases
Techniques used to influence opinions, emotions, attitudes or behavior.

The purpose is to benefit the sponsor.

It appeals to the emotions not the intellect.
It is not negative or positive.
The purpose is to persuade.

Snob Appeal
Plain Folks
Evidence Claims
Glittering Generalization
Wit and Humor
Big Lie

Recognizing Propaganda Techniques
The quality or state of being public
An act or device designed to attract public interest; specifically : information with news value issued as a means of gaining public attention or support
The dissemination of information or promotional material
Advertisement and its details
Propaganda and its details
Interrelation between three of them

Tools of Publicity
Art exhibitions
event sponsorship
Arrange a speech or talk
Make an analysis or prediction
Conduct a poll or survey
Issue a report
Take a stand on a controversial subject
Further Tools
Arrange for a testimonial
Announce an appointment
Invent then present an award
Stage a debate
Organize a tour of your business or projects
Issue a commendation
Interrelation Of all three Types
Advertising is important for any brand, company ,product or organization
To let one's product to the roots of common people publicity is used which is an indirect advertisement
Propaganda is also a tool in media which is used to "Defame" others
Relation Continues...
Using tool of propaganda automatically gives a publicity to other brands
Other organizations try to work better than that propaganda targeted organization

Media involves all three of these elements
All are interrelated
Advertising is a proper managed way of promotion
while publicity is an indirect way
propaganda is used to defame or promote others
Propaganda can be positive & negative
Media cannot work without all these three tools
Full transcript