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Apple Presentation for Marketing

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Jessica Taylor

on 17 October 2012

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Transcript of Apple Presentation for Marketing

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. To make a contribution to the world by making tools for
the mind that advance humankind. Strengths
Pioneer of innovative high-tech products
Brand recognition
Brand loyalty
Strong research and development
Eye catching products
Strong presence in education
Environmental Impact Weaknesses:
Failure of Mac Mini and Apple TV
More expensive than competitors
Was dependent on Steve Jobs Opportunities:
Constant growth of the industry
International expansion
ITunes and the App Store
Always developing new models and products Threats:
Competition with PC producers like Dell, HP, Toshiba
Competitors offer less expensive products
DROID market of smart phones
Recession The Target Market Apple has competition in the PC industry and the Mobile industry Competition Dell HP TOSHIBA Competition ZUNE SANDISK Competition SAMSUNG BLACKBERRY NOKIA MOTOROLA Competition WINDOWS ANDROID People with disposable income
Professionals in media or design Concentration On Marketing Strategy 1. Beautiful products 2. Have a justifiable price The benefits of the product balance out the high price 3. Build the brand identity The use of "i" in front of their devices, iPhone iPod iPad iMac, is recognizable and you remember it. Apple's logo is global and placed on every single product. 4. Distribution There are 388 Apple stores worldwide. Apple makes it easy for you to purchase their products. You can also purchase them online. 5. The experience When you buy an Apple product in the store, you don't just buy it. An "Apple Genius" sets it up with you and helps you get started. Unveiling of new Apple Products. Unboxing Product Value Long lasting
Good customer service/repairs
"No viruses"
Can attain Windows on a Mac
Offers software for Macs only
Elite All of the Apple products are Apple's intellectual property. Apple conserves their intellectual property rights by patenting all of their inventions and copy writing the names of their inventions. Recommendations Globalize even more
Keep coming out with new unique products
Use more promotions WORKS CITED "Copyright Information." Apple. N.p., n.d. Web. 19 Sept. 2012. <http://www.apple.com/legal/trademark/copyright.html>. "The Best of Apple’s Marketing Strategies." The Best of Apple's Marketing Strategies. N.p., n.d. Web. 19 Sept. 2012. <http://www.saleschase.com/blog/2012/03/13/the-best-of-apples-marketing-strategies/>. "APPLE BLOG.R: Ch. 4 - The Marketing Environment." APPLE BLOG.R: Ch. 4 - The Marketing Environment. N.p., n.d. Web. 19 Sept. 2012. <http://appleblogr.blogspot.com/2011/02/apples-target-market-is-not-as-cut-and.html>. "The Environment." Apple. N.p., n.d. Web. 19 Sept. 2012. <http://www.apple.com/environment/>. "SWOT Analysis Apple." Apple SWOT. N.p., n.d. Web. 19 Sept. 2012. <http://www.marketingteacher.com/swot/apple-swot.html>. "Apple Inc. SWOT Analysis and Executive Summary." Apple Inc. SWOT Analysis and Executive Summary. N.p., n.d. Web. 19 Sept. 2012. <http://www.slideshare.net/divya-mishra/midterm-part-ii>. MISSION VISION Apple uses mass marketing and mass customization. They use mass marketing because they develop so many of the same products. But they also use mass customization because you can modify the products in stores to meet your needs.
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