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Show her its a man's world!''
Transcript of Show her its a man's world!''
PURPOSES of the AD
To promote males neckties,by convincing men that they will look ideally.
To inspire men to buy their product because it give you the feel of confidence and power.
STEREOTYPES of the AD
Focuses on demographics:
Customer's gender - males
Age group - family formation(25-40) , establishment(40-55) , maturity(55+)
Family Life Cycle - more likely to be worn by married men.
Customer's income - medium level
COMPANY and PRODUCT
PVH Corporation is an American clothing company and the world's largest shirt company.
The history of the PVH Corp. starts from 1881.
Moses Phillips began selling flannel shirts.
In 1940s Phillips added neckwear to its product line.
In 1957 Phillips met John Van Heusen and two popular shirt brands merged into PVH Corp.
Actually, Van Heusen's neckties look really ugly. Due to the offensive message towards women, ties seem even more disgusting. Van Heusen Corp used to create stereotypical ads about females and aboriginal people.
In the 21st century, nobody would even try to create such kind of ad because of the fact that there are lots of campaigns that fight against racist and sexiest statements.
Retro advertisement presentation
HISTORICAL TIME OF THE AD AND SOCIAL COMMENTARY
Stereotypical representation of gender roles:
domination over the women
male gender role is to be in employment
female gender role portayed as housewife
males are more likely to demean females
hair colour stereotype - blond's are stupid
brings the audience back in 1950s-60s
the time period after WW2 and the age of babyboomers
babyboomers tended to show their masculine traits
50s-60s generation objectified females
women were perceieved much lower than men
CRITIQUE OF THE AD'S
woman literally standing on her knees and serving a breakfast to a man who is relaxing in a bed
the man's face express astonishment
female is scared to disturb male's peace
the male character's pose refers his privileges over the female
woman is wearing a dressing gown in order to feel comfortable while tidying the house
CRITIQUE OF THE AD'S WRITTEN INFORMATION
the slogan of the ad: ''Show her-it's a man's world'' is a direct insult towards the entire female population
repetition of the expression ''man's world'' written in bold font
the small paragraph is full of masculine traits such as ''man-talking or power-packed''
the most thrilling phrase : ''...tell her it's a man's world...and make her so happy it is''