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How To Win Website Clients...

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by

Mike Wuchterl

on 10 October 2014

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Transcript of How To Win Website Clients...

The Journey to
Winning Websites...

Where do website clients come from?
Cold Calling - (no blind calling)

Web Leads

Direct Referrals

Converting Radio Clients
Meeting is booked. Foot is in the door.... now what?
Business Website - navigation, layout, design, content, age, etc...

Local Directory Listings - keywords, competitors, back-links...

Blog - Relative, Informative, Consistency...

Social Media Presence - Facebook, Twitter, LinkedIn, YouTube...

Google + - keyword summary, profile 100%, ratings, reviews...

Complete Analysis Continued...
2) Search directly for products/services specific to locations served:

ex. 'Machine Manufacturer Leduc'

Keywords:
Machine Shop, CNC Plasma Cutting, CNC Machining, etc...

Locations:
Leduc, Edmonton, Sherwood Park, Nisku, St Albert, Beaumont, Mill Woods, etc...
North, South, West, East.
Quick Social Media Review
3) What SOCIAL PLATFORMS are currently being utilized?

- Provide Detailed Recommendations:
Contests, Incorporate Images, Cross Promotion Ideas, Suggest Relative Content, Exclusive Social Offers, etc.

- No Social Presence?
Recommend relative platforms they could be utilizing:
-Facebook - Educate, Entertain, Engage, Community, Relative Content, etc.
-Twitter - Fast Pace, Conversational, Fish For Leads, Volume & Repetition, etc
-LinkedIn - Professional Networking, Decision Makers & Sales Specific, etc
-YouTube - How-to Videos, Meet Our Team, Testimonials, Product Demos, etc


*(YouTube video content can be used across all platforms.)*

1) Search directly for the business & locations served:
(ex. Procam Machine & Manufacturing Leduc )
FOCUS ON BUILDING TRUST...



...Complete Online Analysis...





...Do your homework!
Review
Meeting Booked
Homework Completed

Let The Client Talk 1st
-Current online marketing?
-What do you Dislike/like?
-Immediate Concerns?

Build TRUST
Portfolio
Present Solution
Portfolio
Questions?

1. Client CNA Worksheet – Completed by client and/or rep.



2. Immediate Checklist: (enables proof #1)

· High Quality logo

· Business Name, Contact Info

· Detailed list of content pages (5-25)

· Images for content pages

· Reference URL’s – examples of websites

· Website features – Specific homepage requests, blogs, social media integration,
Video integration, etc.
3 Proofing Stages – (approx time frame 1-2+ months)

- 1st phase – proof of home screen (static image) – approve main design and layout

- Production phase – approve navigation and content page order

- Final phase – work on getting all the content and pages 100% organized

Turn it LIVE!





Training/Support
· Schedule day for back end website training

· Screen sharing session

· Detailed instructions/notes provided

· 1st year troubleshooting (smooth transition)
Full transcript