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Local Economy

Young Entrepreneur

Andres Perez Zapata

on 1 February 2013

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Transcript of Local Economy

re-generative cycle young woman entrepreneur* new identity new type of job / economy confidence education folkloric culture context trust local issues insights embeddedness creative industry leader entrepreneur community shaper visionary LOCAL ECONOMY networks values

action 1. 'Capital is global and labour is local' (Castells, 1996, p.506) 2. Is one of the consequences of a economic global failure 'Third Economy' (i.e. Third Italy,Lecture 2 Clusters, 21.12.12) 3. Micro level ecosystems (Bruno Latour, ANT theory, 2005) i A strong interdependence of connected networks* * A set of interconnected nodes, (financial, political, social)

* The distance between two nodes is shorter if both belong to the same network

* The inclusion and exclusion relationship between networks configure dominant
processes and functions in our societies.

* Networks are good instrument for cultural development and to shape social structure. local economy local economy how are local economies created? * case study, Xochimilco, Mexico D.F. Master in Environmental Education, 2008-2010.
Accreditation in sustainable organic agriculture, Ecology action, 2009.
Accreditation as community trainer agent, Department of Labour and Social Prevention, 2009.
Seminar of marketing communications,
Undergraduate in Marketing, 2000-2004. 'I act in synergy with nature
for the life conditions of all
above earth'
Carmen Citlali.

30 years
deco.jimenez@gmail.com achievements Improving our habitat, March 2012
urban agriculture with domestic waste program Planting Culture, environmental training, 2010
traditional techniques of organic reproduction Community activity connected with local school, 2011. teaching organic compost for children benefits efforts achievements * Xochimilco _ 18 neighborhoods_125 km2_best known for its canals_170 km of canals_415.000 inhabitants_4.69% of Mexico City's total agro-industrial rural production ecologic protection residential and commercial use In Xochimilco
there are 300
settlements out of
1107 in the protection
area as ecologic reserve 1970
in the
area of D.F. * * Farmers association claim stop forest deforestation in Xochimilco * * The power of
community networks benefits efforts Questionnaire: Carmen Citlali What kind of local business are in your neighborhood ?
R/. Agro-industrial production, ornamental flowers, landscape services and products,
maintenance supplies for urban green areas and farmers, plants and trees for the main producers of the country's region.
What kind of local business your friends have started ?
R/. Coffee shops mixed with art gallery and cultural space. Graphic design services, industrial and audiovisual production. Independent family business related to landscape gardener in urban green areas: agriculture consultants.
How did you start your business?
R/. 6 years ago I started with production and commercialization of flowers. 2009 with local environmental training and community participation in conflict of urban areas, then created my own company 'ECOLE' as a place to experimentation, offering workshops and the worm-culture project. 1.Substantivism is a position, first proposed by Karl Polanyi in his work The Great Transformation, which argues that the term 'economics' has two meanings:
The formal meaning, used by today's neoclassical economists, refers to economics as the logic of rational action and decision-making, as rational choice between the alternative uses of limited (scarce) means, as 'economising,' 'maximizing,' or 'optimizing.'
The second, substantive meaning presupposes neither rational decision-making nor conditions of scarcity. It refers to how humans make a living interacting within their social and natural environments. A society's livelihood strategy is seen as an adaptation to its environment and material conditions, a process which may or may not involve utility maximisation. The substantive meaning of 'economics' is seen in the broader sense of 'provisioning.' Economics is the way society meets material needs. (Karl Polanyi 1944)

2. A moral economy, in one interpretation, is an economy that is based on goodness, fairness, and justice. Such an economy is generally only stable in small, closely knit communities, where the principles of mutuality. (Thompson, 1971) economic
behavior s e p a r a t e s economy modern
society economic
GAIN micro-level details:
'Specific human capital' morality-
to guard against trouble reputation One incentive NOT
to cheat is the cost
of damage to one's Prisoners' Dilemma: prototypical irrational behavior (Roger Brown, 1965, chap. 14) i.e. (theater burning) collective behavior strength of concrete relations = to create deals with honesty property social capital family roots * different regenerations networks Global & Local * The grandfather was the first most
respectable person as a gardener in
the region, creating the reputation
as a reliable person for the
community and the city.
* He was a national representative to create gardens in Holland and Japan. * Earth Day participation * exchange of seeds creative economy * innovative clusters * if you could make a reflection of
what defines you today...

* What can you abstract from your
social networks ? (embeddedness)

* How will you use it towards
developing your local economy ? vision: 'Agent of change in my locality with global and regional impact, I look for benefits for both society and planet, preserving traditional
knowledge of agriculture in villages.'

Carmen Citlali context folkloric culture local issues family roots insights confidence trust embeddedness re-generative process References:

- Granovetter, Mark. Economic Action and Social Structure: The Problem of Embeddedness. The American Journal of Sociology, Vol. 91, No. 3 (Nov., 1985), pp. 481-510. Available: http://www.jstor.org/stable/2780199 (26.01.2013)
- Castells, Manuel. The Rise of the Network Society: The Information Age: Economy, Society, and Culture. John Wiley & Sons (2011)First published 1993, pp. 500-506.
- Roger C. Mayer and James H. Davis. An Integrative Model of Organizational Trust. The Academy of Management Review, Vol. 20, No. 3, (Jul., 1995). Available:
http://www.jstor.org/discover/10.2307/258792?uid=16779064&uid=3737864&uid=2&uid=16734048&uid=3&uid=67&uid=62&sid=21101705460147 (26.01.2013)
- Video. Florida, R., Creative Class, Google Speech. Available: http://www.creativeclass.com/richard_florida/multimedia_showcase?media=Authors_at_Google_presents_Richard_Florida_2&play=true (28.01.2013)
- Curriculum Vitae: Carmen Citlali Hernández Jiménez (2013)
- Bruno Latour. Reassembling the Social, An Introduction to Actor-Network-Theory
Published in the United States by Oxford University Press Inc., New York
Bruno Latour 2005 First published 2005
- Roger Brown, 1965, chap. 14 i.e. (theater burning) Xochimilco fruits of roots to how can the creative economy
overcome inequality ? * creativity is power of economic growth working class
service class divide economy arts
entrepreneur economic
transformation next decade
more jobs people who
think for living creative class individuality
find opportunities
be themselves built support
systems create stimulation
competitive be outrageous !
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