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Strategic Analysis of eBay
Transcript of Strategic Analysis of eBay
Ease of start up
Very little equipment
Craig’s List HIGH
Numerous options HIGH
Market share battles
High volume of players MANY
Several options for consumer
Increasingly similar offerings
Not always cost driven High
International Expansion Example: China Preserving Core Business Expand and conquer new
markets and channels eBay = Internet Auctions Questions? Thanks! 5 Forces Strengths
Data collection on registered buyers/sellers
The ebay name itself Weaknesses
Policing fake auctions/scamsshipping
prices(low item price but huge shipping price)
screening content Threats
Google and the like
Risk of failed diversification
New competition O -- China and other emerging markets, new technology (ebay apps etc.), aquisitions (cars.com? things like that)
T -- Google and the like, Risk of failed diversification, New competition
China and other emerging markets
new technology (ebay apps etc.)