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The Psychology Behind Social Media

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by

Emilie Gosselin

on 2 April 2015

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Transcript of The Psychology Behind Social Media

Social Interactions
Face to Face Communication vs. Online Communication
Social Media being Addictive
FOMO
The Psychology Behind Social Media/Social Networking
Culture, Gender,
and Age
Relationships
How does Social Media affect relationships?
Starting relationships is easier
Effortless communication
False sense of confidence
Maintaining relationships is harder
Constant contact
Social Media "Stalking"
Relationships end sooner
Break-ups are less stressful
Bullying
Technology has created a new playing field for bullying - "cyberbullying"
real
Psychological
Studies
INTRODUCTION: Social Media/Networking and its Psychological Effects
Emilie Gosselin, Caroline Mancuso,
Sara LoPiccolo, Jack Mattsson

How many hours a day are you on social media?

Do you think social media helps or hurts social interaction?


Gender
Culture
Different cultures using the same social media platform differently and you can hear cultural friction between different cultures
Survey on Social Media's impact on relationships
When asked how social media impacts relationships
75% said negative impact
18% said positive
7% said no effect
Texting and Facebook were voted the top two ways to begin and end a relationship
Writing a Post and Changing Our Minds
Emotions Shared Online Are Contagious
Your Profile Photo Makes a Big Impression in a Split Second
Most of Us Share Selectively
Getting Social Feedback Leads to a Greater Sense of Belonging
Arousal Leads to Social Sharing
We Can't Help Over-sharing
Age
What have you learned?
Freud believed that personality has 3 structures:
ID: instincts, completely unconscious, no contact with reality
EGO: concerns with reality, considered the "reasoning", and "decision making" part of personality
SUPEREGO: the conscience
Inventions of social networking sites paved the way for a virtual human interaction-- Real World vs. Virtual World
Positive effects
Gives people access to maintain existing relationships and meeting new people
Positive effects of SNS to people with low mental and emotional well-being
Do not necessarily take people away from their real world
Bring back relationships and preserve people who want to be in contact with each other
Negative Effects
Having the ability to let users direct themselves and show the world their real selves (arguable)
Emotional support
interesting facts about users
Problem:
Biggest challenges for online community managers are related to dealing with different people
Social media magnifies cultural differences because our communication is more personal
Can effect communication
what happens in the brain?
84% (16 out of 19) of the sites have more female than male users
Social news sites like Digg, Reddit, and Slashshot have significantly more male users than female
Twitter and Facebook have almost the same male-female ratio; Twitter with 59% female users and Facebook with 57%
Why do you think certain sites attract more males than females and vice versa?
Facebook users are more trusting and have more close relationships than others
Internet users get more support from their social ties and Facebook users get the most support
Facebook users are much more politically engaged than most people
Facebook revives dormant relationships
MySpace users are more likely to be open to opposing points of view
25% of the users on sites are ages 35-44
Only 3% are aged 65 and older
65% of Twitter users are 35 and older
61% of Facebook users are 35 and older
0-17: Tops 4 of 19 sites (21%)
18-24: Tops no site
25-34: Tops 1 out of 19 sites (5%)
35-44: Tops 11 out of 19 sites (58%)
45-54: Tops 3 out of 19 sites (16%)
55-older: Tops no site
Social media isn't dominated by the youngest!
Created a "disconnect" between bully and victim because bully feels less responsible when not face-to-face
Less regulations online
80%
think it is easier to hide online bullying from parents than in-person bullying
"Easier to get away with" creates more of an appeal for a bully - creates more bullies
81%
of youth agree that bullying online is easier to get away with than bullying in person
Stats
BYSTANDERS!!!
Motivators behind people choosing
to
or
not to
comment on posts they see on social media
Full transcript