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Johnson & Johnson

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brekell bee

on 13 December 2016

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Transcript of Johnson & Johnson

Economy
Unemployment Rate
Johnson's Baby Lotion
5 Successful Products
Baby Lotion
Demographics
Destin
Baby Shampoo
Baby Oil
Trusted products & baby safe
4 New Products
Head-To-Toe:
Wash
Cleansing Cloths
Cream
Lotion
Medium Pricing Strategies
Low
High
Equal
Destin>A+D Ointment
Johnson's Shampoo<Up&Up Baby Shampoo
Johnson's Head-To-Toe=Aveeno Baby Calming Wash
$10.39 $3.54
$4.99
Place
No on-line
All Johnson & Johnson items are easily accessible at retail outlets, wholesalers and modern markets.
Strengths
Trusted Brand
Brand Equity
Supply Chain
Extensive & robust distribution system that makes products available to retail outlets, super markets & medical stores even in remotest rural areas
79th highest ranked brand in the world in 2016
Trusted by many medical practitioners & parents around the world
Increased focus on tailoring business to local markets helped relevancy to consumer demand
Weaknesses
Conflict with Partner Companies
Litigation
Dependence Upon Success of Launch Products
Large product portfolio & partner companies creates a mess in operations of company
Many new launch products are vulnerable to the uncertainty of regulatory review
Company got involved in litigations over time like in 2010
J & J board sued by shareholders for use of red cross symbol
Mission Statement
Caring for the world, one person at a time, inspires and unites the people of Johnson & Johnson. We embrace innovation—bringing ideas, products and services to life to advance the health and well-being of people around the world. We believe in collaboration, and that has led to breakthrough after breakthrough, from medical miracles that have changed lives, to the simple consumer products that make every day a little better. Our over 125,000 employees in 60 countries are united in a common mission: To help people everywhere live longer, healthier, happier lives.
Alex Gorsky
Bio
Chairman, Board of Directors and Chief Executive Officer
(7th)

January of
2011
, he was named
Vice Chairman

of Johnson & Johnson’s Executive Committee

Alex became
Chief Executive Officer
on April 26,
2012
and
Chairman of the Board
on December 28,
2013
Finance
(Dollars in Millions)
2 Year Sales History
3 Year Gross Profit
Excellent connections with suppliers and governments around the world
Keep input costs low by buying in far larger quantities than competitors can
Competitive Position
https://www.thestreet.com/story/13251710/1/johnson-johnson-offers-high-returns-and-stability-for-a-bargain.html
L'Oreal
Pfizer
Stryker Medical
3 Major Competitors

Age Perfect® Night Cream
Firms Sagging Skin. Reduces age spots. Overnight Deep Hydration.

SurgiCounter
Small, mobile computer and scanner that provides a real-time count of all individual Safety-Sponges

Genotropin
Prescription growth hormone therapy
Employment and Labor Laws and Policies
2 Compliance to Laws and Regulations
Comply with all applicable laws and regulations, including those concerning hours, compensation, opportunity, human rights and working conditions
Strictly prohibits discrimination or harassment against any employee because of the individual’s race, color, religion, gender, sexual orientation, national origin, age, disability, veteran’s status or any status protected by law.
Compliance with Securities Laws
Required by the Securities Laws of the United States to disclose to the public important information regarding the Company.
All such disclosure, as well as all public communications, should be full, fair, accurate, timely and understandable.
4.9% (Jun2016)
Inflation Rate
1.6% (Nov2016)
Consumer Confidence
An economic indicator that measures the degree of optimism that consumers feel about the overall state of the economy and their personal financial situation.
4 Economic Factors
Technological Development
Helps in increasing productivity with the limited amount of resources
Social and Political
Involves customs, traditions, values and beliefs
Natural Resources
Resources that are produced by nature either on the land or beneath the land
Capital Formation
Involves land, building, machinery, power, transportation, & medium of communication
J&J Consumers Lifestyles
Technological Advances
Acclarant Aera™
Eustachian Tube Balloon Dilation System safely&effectively treat of persistent Eustachian tube dysfunction in adults ages 22&older
Sterrad® 100NX®
Sterilize medical devices safely and effectively with hydrogen peroxide gas plasma technology
Geographics
North America
Czech Republic
Spain
South America
Pyschographics
Shared Values and Opinions
Prefer trusted brand
Positive feedback
Doctor recommended
Baby Powder
(skincare and beauty products)
(Surgical Equipment)
(Biopharmaceutical Company)
Successful
Sales Over 5 Years
$4.99 $3.02
Products on the Market
Brekell Bee
3hr

Promotion
Advertisement
Coupons
Full transcript