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Power of Persuasion

The purpose of a persuasive speech is to change the audience's feelings, attitudes, beliefs or actions.
by

Kim Steiner

on 21 March 2011

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Transcript of Power of Persuasion

The power of persuasion Ethos: ethical appeal
convincing by the author's credibility
Logos: logical appeal Use credible sources
Cite credible sources
Pronounce all words correctly
Practice for smooth delivery
Look at audience Beware of
faulty logic More faulty
logic Pathos: emotional
appeal use these three and change people's minds. Aristotle's three principles of persuasion
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