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Money Cloud

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by

Lillian Kim

on 19 November 2013

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Transcript of Money Cloud

Retrieved from J. Peter."A preface to marketing management".13th edition, 2013
Quemulus, Inc. also currently employs 2 interns and contracts advisors as they continue to develop the platform.

People:
Currently, there are 3 full-time employees
Kelly M. Ogilvie - President and Chief Operating Officer
Elizabeth Willett - Chief Business Officer (MBA Graduate)
Jason Conway - Chief Executive Officer and Director
Prior to platform release, hire more full-time employees or contract workers to cover areas in finance, web design, customer service, operations, account managers, etc.
Place
The 641 Consulting Group
- Lillian Kim
- Wendy Jeng
- Tanit Koonprasert
- Mario Molina
- Justin Young
- Janice Zhang
What is YOUR dream?
OUR World
Bellevue, WA
Connected by
Brief product overview:

Quemulus, Inc. created a Money Cloud™ platform.
Accessible via mobile and web devices.
Send and receive money privately and securely.
Share your Money Cloud™ with your social network.
Marketing Plan
Mission Statement:
Quemulus, Inc. aims to be the premier lifestyle network through Money Cloud™, connecting commerce and community while promoting the actualization of dreams.
Macro-Environmental Analysis:
-Regulatory
Licenses required without bank backing
-Social
Growing technological savvy
Popularity of online social platforms
-Technological
System security
-Economic
Economic environment is favorable for creative ways to raise money
Strategic objectives:
Phase 1
Complete Money Cloud™ beta platform.
Target date: September 2013
Roll-out to test markets.
Target date: October 2013
So What is Our Go-to-Market Plan?
Profit:
Earn 10% ROI
Target date: April 2016
Phase 2
Release and open Money Cloud™ to a public market where social commerce transactions can be made.
Target date: April 2014
"Planet" Overview:
Phase 1: Focus on Montana, Washington State, college campuses
Phase 2: Focus on the West Coast market, small non-profits
Phase 3: National roll-out
Long-term: Global roll-out in emerging markets
Organizational Objectives:
Strategy based on competitive advantage
Trademarked: Money Cloud™
Social platform integration with Money Cloud™
Money Cloud™ can be shared publicly or privately
Money can be put into different jars aka Money Clouds™
Creates marketplace between users and service providers ("Cloud Sourcing")
Lifestyle Statement
Marketing Plan
Target Segments and Justification:

Ages 18-35, especially college students
- Tend to be early adopters
- Engage in social activities
- Influence others
Segmentation strategies of key competitors:
Positioning Statement:
Your Money. Connected.
OR

Free
25c
Accounts:
- 2014 year end: 30,000 users
- 2015 year end: 100,000 users
- 2016 year end: 500,000 users
Transactions:
- 2014 year end: On average, 6 transactions/user per month
- 2015 year end: On average, 10 transactions/user per month
- 2016 year end: On Average, 25 transactions/user per month
Smartphone users
- Mobile payment
- The early stage of Mobile Commerce
Initially focus on Montana and Washington State
- Montana: Two large college towns
Friendly regulatory environment
-Washington: Strong network
Characteristics
Money Cloud™ is a bridge connecting social and e-commerce platforms
Transactions:
Product Augmentations
Reverse auctions
List Price
Cost-shift transaction fees:
Individual users - Free
Non-profits - Free
Businesses - $0.25 to receive payments
Discount Plans
Bulk pricing for businesses:
$0.035 - $0.10 bulk transactions (i.e. 500 transactions for $25 @ $0.05/transaction vs. $125 @ $0.25/transaction)
Estimated first year sales budget (Year 2014)
20% of the accounts are business accounts = 30,000 x 20% = 6,000
25% of transactions are charged (Business)= 1.5/month/account
25% x 6 x30,000 x 12 x $0.25 = $135,000
Key promotion goals/tools
Create awareness through viral & digital marketing
- Facebook and Quemulus websites
Distribution objectives in terms of customer service
Distribution channel solely online
FAQ page on website
"Contact Us" link
Direct link to download app
"What's New" page
Key promotion goals/tools cont'd
Build positive images, retain & grow customers
- Market trademarked Money Cloud™ brand
- Continually assess needs of customers to cater website interface
- Visit college campuses
- Meetings with small non-profit organizations
Distribution channel
Quemulus
Facebook
Direct links from various e-commerce, business, and organizational websites
Channel management
Highlight security features
Ease of use
Growing number of users
-Money Cloud trademark
-Innovative platform
Social
Marketplace
-Community focus
-Flexibility due to size
-Low overhead
-New venture knowledge

-Small online presence
-Few staff
-Limited cash flow
-Weak brand image
-Unproven product reputation

-Cultural shift toward social media
-Mobile and online transactions gaining ground due to increased trust in technology and security
-Higher necessity to save and raise money
-Expansion into new geographic markets
-No bank backing
-Costly regulatory requirements
-No significant online presence
-Similar existing products
-Not first to market
Product
YOU
P
P
P
B
B
Product
B
- P2P
Price
- P2G
- P2B
- B2B
- B2P
Price
Marketing Plan
Promotion
Micro-Environmental Analysis:
-Competitors
Venmo, Dwolla, PayPal
Pressure from competitors to finish product
-Internal
Leadership has startup experience
Limited experience with mobile payments
-Consumer
Focus on innovator and early adopter market share
-Channels/Partners
Bank backing
Promotion budget
As of year end 2012, raised $100,000 of a $500,000 round from angel investors - which a portion will be dedicated to promotional efforts
Promotional piece
Quemulus
Quemulus
Quemulus
Quemulus
Content
Community
Commerce
Questions?
Quemulus
This is how you can achieve it.
Quemulus
Product
Money Cloud™
Social-financial platform
Reverse auction for B2P and B2B
Why is the sky blue?
Small businesses
- Cheaper and Safer Point of Sale (POS) system
- Increased online presence
Small non-profit organizations
-Heightened community awareness
- Higher visibility
- Direct connection with donors
- WAPI Family Services
Keys to online marketing success
- Personalization
- User-centered design
- Value-added content
- Customer-focused web content
- Permission-based marketing
Email updates/newsletters
- Search engines
Banner ads
"Search Engine Optimization"
Sponsored Content
- YouTube advertisements
- New press:
Short-term - Entrepreneur.com, TECHNEWSWORLD.com
Long-term - CNN Money, American Banker, Forbes, WSJ
- Word-of-mouth
- Multichannel marketing
Television, Magazines
Spiritual journey
new business
architecture digest
college fund
world peace
no hunger
Thank you!
...and go chase your dreams!!!
Quemulus Summary
Price
Free for you to use (unless you are a business)

Promotion
Online presence and digital marketing
Place
Start local and grow outward
Website and mobile
PERSONAL
SOCIAL
Full transcript