Edexcel IGCSE: 2. Your Guide to Beach Safety

This is an
information
leaflet produced by the Royal National Lifeboat Institution (RNLI) to increase the public's awareness cncerning beach safety
How Does the Writer Attempt to Engage the Reader?
GASP
Genre:
What type of writing is it?
Audience:
Who is it aimed at
Style:
What it is like
Purpose:
Why has it been written? Why is it set this way?
Genre
Information leaflet

written to provide information concerning how to keep safe at the beach, what can go wrong and how the RNLI can help
AUDIENCE
Anybody who visits or might visit the beach.

People who might have responsibility for themselves or others when going to the beach

Younger people who might be involved in active sports on the beach such as swimming, surfing, body boarding etc.
Style
This leaflet utilises a range of styles...

IT IS FACTUAL
IT IS INFORMATIONAL
IT IS EMOTIONAL
IT IS PERSUASIVE
PAGE 7
COLOUR SYMBOLISM
BLUE AND YELLOW - SEA, SAND, SKY
RED - DANGER
BRIGHT EYE-CATCHING COLOURS WHICH MAKE THE LEAFLET ATTRACTIVE AND VIBRANT
Your Guide to Beach Safety : RNLI
INTRODUCTION
Purpose
To raise awareness about beach safety.

To inform people the dangers and rules on the beach.
By displaying key safety information.
By providing an example of what can go wrong and instilling fear and a sense of caution in the reader
It uses a range of devices and styles:
Language
: informational, directional, emotional, persuasive
Presentation:
colour, logo, photography, diagrams, symbols
USE OF LOGO

MAKES THE ORGANISATION EASILY IDENTIFIABLE
PERSONAL PRONOUNS

SHOW IT IS ADDRESSED DIRECTLY
TO THE READER, MAKE IT VERY
PERSONAL
SYMBOL

LIKE A ROAD SIGN WHICH MEANS 'NK'
TRIANGULAR SIGNS ARE ALWAYS WARNINGS
PROVIDES CLEAR INFORMATION ABOUT WHAT TO DO IN AN EMERGENCY
SLOGAN

TRICOLON IS CATCHY USES REPETITION, BRIEFLY SUMMARISES WHAT THE ORGANISATION IS ALL ABOUT
ADDRESS/CONTACT

THE RIGHT HAND SIDE WOULD BE THE BACK PAGE OF THE LEAFTLET
ADDRESS PROVIDES AUTHENTICITY AND MAKES IT EASIER TO GET IN CONTACT
PHOTOGRAPH

CHILDREN HAVING FUN, LOOKING HAPPY. LIFE GUARD IN THE BACKGROUND, LIKE A GUARDIAN, LOOKING OUT READY TO HELP IF NEEDED, REASSURING TO READER
PAGE 8
TRUE STORY

PERSONAL , EMOTIVE, FIRST PERSON ANECDOTAL NARRATIVE, APPEARS A RELIABLE SOURCE
COMPLEX SENTENCE STRUCTIRES BUILD TENSION;
VERY EMOTIONAL;
HYPERBOLISES 'ETERNALLY GRATEFUL'
USE OF NAMES MAKES IT REAL
PORTRAYS A VERY BELEIVABLE FIRST PERSON ACCOUNT, MUCH LIKE A FRIEND TELLING A STORY

JUXTAPOSED WITH

INSTRUCTIONAL WRITING: HOW DO DEAL WITH AN EMERGENCY...THE ONE THAT HAS JUST BEEN DESCRIBED
PERSONAL PRONOUNS

MAKE IS VERY PERSONAL AND
DIRECTED AT THE READER
DIAGRAMS

GIVE A CLEAR INDICATION OF WHAT MIGHT HAPPEN
AND HOW TO ESCAPE; USEFUL INFORMATION TO APPEAL
TO VISUAL LEARNERS
HOW TO GET HELP

REITERATES THIS INFORMATION FROM THE
PREVIOUS (LAST) PAGE, USE OF REPETITION
HELPS TO PLANT IT IN THE LONG TERM
MEMORY
SIGN

TRIANGULAR WARNING SIGN
AGAIN PROJECTS A MESSAGE TO
THE READER TO BEWARE
RIPS SECTION LANGUAGE

IS SIMPLE AND STRAIGHTFORWARD
USE OF BULLET POINTS MAKES IT EASY AND
QUICK TO ACCESS
to raise money
PAGE 9
FLAGS

PROVIDE EASY TO ACCESS AND ESSENTIAL
SAFETY INFORMATION WITH SHORT, CLEAR INFORMATION CONCERNING THE FLAGS USES

TONE CHANGES ON LAST, RED FLAG TO ONE OF WARNING
EMERGENCY INFORMATION

IS AGAIN REPEATED - THEY REALLY
WANT THE READER TO REMEMBER THIS

WARNING SIGNS

AGAIN LIKE THE ROAD SIGNS
THINK ONE AGAIN AND ONE WITH A
WAKE BOARDER ON IT
ON RHS

TEXT HAS A VERY POSITIVE OPENING WHICH
STRESSES THE FUN THAT CAN BE HAD
PERSONAL PRONOUNS
ALLITERATION ACCENTUATES THE POSITIVE
ASPECTS OF THIS ACTIVITY
'ALWAYS...NEVER' - ASSERTIVE
& FORBIDDING TONE. VERY COMMANDING AND POWERFUL
'DITCH' COLLOQUIAL LEXIS
BULLET POINTS

AGAIN MAKE INFORMATION EASY TO ACCESS AND QUICK TO READ
PAGE 10
VERY DIFFERENT TONE
THIS PAGE IS
PERSUASIVE
- IT IS AIMED AT MAKING THE READER DONATE MONEY
USE OF STATISTICS
PERSUASIVE, IMPERATIVE LANGUAGE
COMPLEX, MORE FORMAL LANGUAGE
SIBILANCE
WORD PLAY
PERSONAL PRONOUNS
RHETORICAL QUESTION
SLOGAN REPEATED
CONTACT DETAILS REPEATED
POWERFUL PHOTOGRAPH OF A REAL RESCUE OF CHILDREN - PARTICULARLY EMOTIVE